The CW got some solid sampling for its latest supernatural soap, The Secret Circle, with last night's premiere attracting 3 million viewers and tying for the network's best-ever 9 p.m. Thursday ratings in women under 35. Per Nielsen, Circle scored a 1.9 rating in the young female demo, holding on to a decent 84 percent of its lead-in, the season-three bow of The Vampire Diaries, which averaged a 2.2 in the same category at 8 p.m. Circle earned the same rating with women 18 to 34 as the premiere of Nikita last September. The bad news for the CW, however, is the fact that TVD continues to show Nielsen erosion: The vamp drama fell 20 percent from its season-two debut last fall, despite facing far less competition than in 2010, when TVD went up against the NFL Kickoff on NBC and one of the final episodes of CBS's Big Brother. One thing to keep in mind for all of these overnight ratings reports is the fact that they don't reflect viewers who choose to watch shows via DVR a day or two after they air; with more than 42 percent of TV homes now DVR-friendly, that can make a big difference once final ratings are released.
Most Viewed Stories
Drake’s Views Is Available on Apple Music, iTunes
The Daily Show’s Lewis Black Addresses Live’s Kelly Ripa and Michael Strahan Situation Like the Goddamn Disaster It Is
The Big Bang Theory Recap: Let’s Get Toasted
Chelsea Peretti and Jordan Peele Eloped and Their Only Wedding Guest? This Ridiculous Dog
‘Isn’t This Funnier?’ New Girl Creator Liz Meriwether Recalls the Making of the Prince Episode
Breaking Down Every Song on Drake’s New Album, Views
Ronald Reagan’s Daughter Isn’t Too Happy With That Upcoming Will Ferrell Movie About Her Dad
Jeremy Clarkson, Richard Hammond, and James May Once Again Attempt (and Quickly Fail) to Name Their Motoring Show
9 Questions The Good Wife Still Needs to Answer
Unbreakable Kimmy Schmidt’s Writers Walk Us Through Season Two’s Most Memorable Jokes
Latest News from VultureSophie Turner Fuels Jon Snow Speculation With a Questioning Cake; So Is She Going to Eat That or What?
A chocolate one.8 Celebrities on What They Bought Online This Week
Priyanka Chopra’s glow-in-the-dark belly-button rings and Sonja Morgan’s dog food.Are You Bro Enough to Watch Conan Play Mario Kart With Seth Rogen and Zac Efron? Probably Not
This is the frattiest thing that has happened on late night in a long time.A Very Pregnant Ali Wong Will Twerk for Her Netflix Comedy Special
Ali Wong: Baby Cobra.When Did Audiences Stop Taking ‘Middlebrow’ Television Seriously?
It's still really good!Mario Lopez and Anderson Cooper’s Thirst for Michael Strahan’s Live Gig Is Going to Cause a Drought
How about they both co-host? They have to share a chair though.All You Need This Friday Is Joel McHale As Björk and Jim Rash As Pink on Lip Sync Battle
TGIF!Marcia Clark on Her New Novel, Blood Defense, and Why She Doesn’t Miss Being in Court Anymore
"Once I started writing crime fiction, I looked back and thought, It’s okay that I'm done with that."Judy Greer Explains Just One of the Many Reasons Why Kids Shouldn’t Watch Archer
It has to do with choking.Julianna Margulies Doesn’t Think Women Have Time to Be Sleazeballs, Which Kills Our Pitch for The Not-So-Good Wife
What about The Sleazeball Wife?
This is The 100 at its very best.Rihanna and Calvin Harris Try to Make Lightning Strike Twice With Another Banger
Their first since "We Found Love."Netflix Orders Punisher Spinoff From Marvel
Jon Bernthal will star, natch.What’s New on Netflix: May 2016
Bring It On! Bloodline! To Catch a Thief!The Raven Cycle Author Maggie Stiefvater on Why YA Is a ‘Bullshit Label'
"YA is whenever you say, 'This is a YA book.'"Listen to Zedd and Kesha’s ‘True Colors’
"This is more than a song," Kesha tweeted, "it's a declaration of my truth."Breaking Down Every Song on Drake’s New Album, Views
Drake and Rihanna made another Song of Summer.Legends of Tomorrow Recap: Time Will Tell
Does this show believe in fate or free will? We still don't know.How Drake Feels About His Work Relationship With Rihanna — and Other Highlights From His OVO Sound Radio Interview
He knows how to give a good interview.The Big Bang Theory Recap: Let’s Get Toasted
Does Sheldon Cooper know how to party? No, he does not.