MTV Has a Strict ‘One-Moonman-Per-Artist’ Rule

INDIO, CA - APRIL 15: Musician Dan Auerbach of the Black Keys performs during Day 1 of the Coachella Valley Music & Arts Festival 2011 held at the Empire Polo Club on April 15, 2011 in Indio, California. (Photo by Karl Walter/Getty Images) *** Local Caption *** Dan Auerbach Photo: Karl Walter/2011 Getty Images

They will not bend it, even if, say, they put the wrong band’s name on the statue. Last year, you may recall, the Black Keys took home the VMA for Breakthrough Video, only to find the Black Eyed Peas’ name on the award. Guitarist Dan Auerbach tells GQ that he and bandmate Patrick Carney went back and forth on whether to keep the award, noting that the mix-up was kind of “perfect” but worrying that no one would get the joke. “We figured that we should get proper ones made with our names on it, because in 20 years, nobody's going to know who the Black Eyed Peas are.” So they asked for a new moonman — but MTV made them return the original statues first. Memo to the BEP: All you have to do is record a song called "Tighten Up" and there's a VMA out there waiting for you. Good luck! [GQ]