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Hulu Decides Not to Sell Itself After All

Looks like no one is going to buy Hulu after all — not Yahoo, not Google, not Apple. After months of looking for offers, Hulu's management team announced today that they'd "terminated the sale process" and that its current owners (News Corp., Disney, NBC Universal among them) would retain control of the company. According to reports, possible new owners were leery of buying the company because Hulu wouldn't guarantee long-term rights to its current lineup of TV shows — and no one wants to buy Hulu for $1 billion without a promise of retaining the company's most appealing attribute. Or maybe Hulu decided to stop seeking suitors after reading the article in the Atlantic about not settling and convinced itself that it didn't need a buyer to be happy. [WSJ]