Get Ready for a Betty White 90th Birthday Special

NEW YORK, NY - OCTOBER 26: Actress Betty White poses for a photo at the 21st Annual Broadcasting & Cable Hall Of Fame Awards at The Waldorf Astoria on October 26, 2011 in New York City. (Photo by Jemal Countess/Getty Images) Photo: Jemal Countess/2011 Getty Images

NBC is milking its Betty White connections and throwing the star a "dinner-style" 90th birthday party, which the network will then air as a special right around January 17, the Golden Girl's birthday, according to TV Guide. Last year, White celebrated her birthday off-camera with "a giant Metamucil cake with creme de Ben Gay frosting," which means someone at NBC is desperately trying to orchestrate celebrity-studded bash that can top that. That same person is probably trying to engineer something to reignite that Betty White craze from a few years ago in a way Hot in Cleveland has been unable to do.