Brian Williams's NBC newsmag Rock Center did not rock the Nielsens with its Monday debut. The ridiculously informative and nearly fluff-free hour, which failed to catch even a single predator or exploit the memory of just one murder victim, was rewarded for its snobby high-mindedness with tune-in of 4.1 million viewers and a rating of 1.0 among BriWi groupies under 50. Ratings actually went down in the second half-hour, which featured an interview with Jon Stewart. Two caveats: It was Halloween, and younger viewers tend to spend this evening "smashing pumpkins," as the kids today call it. This is why Terra Nova, Two and a Half Men, and Dancing With the Stars all had season or series lows last night. Also, in a testament to how far NBC has fallen on Mondays, that 4.1 million figure is actually the Peacock's largest audience in the time slot since The Playboy Club debuted in September. Still, demos rule in prime time, and by that measure, Rock Center actually finished 29 percent below NBC's three-week average at 10 p.m. Mondays with the now-dead Playboy. As the long and very profitable run of CBS's 60 Minutes proves, there's room for good journalism in prime time. But for the love of Liz Lemon, NBC needs to move Rock Center to a less high-profile time slot, most likely on Friday or post-football on Sunday.
Most Viewed Stories
Drake’s Views Is Available on Apple Music, iTunes
The Daily Show’s Lewis Black Addresses Live’s Kelly Ripa and Michael Strahan Situation Like the Goddamn Disaster It Is
The Big Bang Theory Recap: Let’s Get Toasted
Chelsea Peretti and Jordan Peele Eloped and Their Only Wedding Guest? This Ridiculous Dog
‘Isn’t This Funnier?’ New Girl Creator Liz Meriwether Recalls the Making of the Prince Episode
Breaking Down Every Song on Drake’s New Album, Views
Ronald Reagan’s Daughter Isn’t Too Happy With That Upcoming Will Ferrell Movie About Her Dad
Jeremy Clarkson, Richard Hammond, and James May Once Again Attempt (and Quickly Fail) to Name Their Motoring Show
9 Questions The Good Wife Still Needs to Answer
Unbreakable Kimmy Schmidt’s Writers Walk Us Through Season Two’s Most Memorable Jokes
Latest News from VultureRichard Linklater on the Not-So-Inadvertent Gay Subtext of Everybody Wants Some!!
"It goes back to ancient Greece. Those early Olympics were performed in the nude."Ryan Reynolds’s Touching Tribute to a 13-Year-Old Fan Will Probably Make You Cry
We recommend you have Kleenex on hand for this one.Shia LaBeouf Left a Sweet Voice-mail for His Look-alike Punch Victim, So Honestly Maybe It Was All Worth It
"I wish I was in New York. I'd come bring you soup." Daw.Sophie Turner Fuels Jon Snow Speculation With a Questioning Cake; So Is She Going to Eat That or What?
A chocolate one.8 Celebrities on What They Bought Online This Week
Priyanka Chopra’s glow-in-the-dark belly-button rings and Sonja Morgan’s dog food.Are You Bro Enough to Watch Conan Play Mario Kart With Seth Rogen and Zac Efron? Probably Not
This is the frattiest thing that has happened on late night in a long time.A Very Pregnant Ali Wong Will Twerk for Her Netflix Comedy Special
Ali Wong: Baby Cobra.When Did Audiences Stop Taking ‘Middlebrow’ Television Seriously?
It's still really good!Mario Lopez and Anderson Cooper’s Thirst for Michael Strahan’s Live Gig Is Going to Cause a Drought
How about they both co-host? They have to share a chair though.All You Need This Friday Is Joel McHale As Björk and Jim Rash As Pink on Lip Sync Battle
"Once I started writing crime fiction, I looked back and thought, It’s okay that I'm done with that."Judy Greer Explains Just One of the Many Reasons Why Kids Shouldn’t Watch Archer
It has to do with choking.Julianna Margulies Doesn’t Think Women Have Time to Be Sleazeballs, Which Kills Our Pitch for The Not-So-Good Wife
What about The Sleazeball Wife?The 100 Recap: Signal Fire
This is The 100 at its very best.Rihanna and Calvin Harris Try to Make Lightning Strike Twice With Another Banger
Their first since "We Found Love."Netflix Orders Punisher Spinoff From Marvel
Jon Bernthal will star, natch.What’s New on Netflix: May 2016
Bring It On! Bloodline! To Catch a Thief!The Raven Cycle Author Maggie Stiefvater on Why YA Is a ‘Bullshit Label'
"YA is whenever you say, 'This is a YA book.'"Listen to Zedd and Kesha’s ‘True Colors’
"This is more than a song," Kesha tweeted, "it's a declaration of my truth."Breaking Down Every Song on Drake’s New Album, Views
Drake and Rihanna made another Song of Summer.