When the TV ratings reports come out, we (and every other network exec and TV geek) mostly concentrate on two numbers: total viewers and the key demo of 18-49. That's all well and good, but when you widen your advertiser-friendly tunnel vision, there are more odd and fascinating nuggets to be found in the farther-flung categories exhaustively broken down by Nielsen. Which reality show mesmerizes the most kids ages 2-5? What series do the one percent least enjoy? How many NBC shows does it take to equal the audience for one episode of NCIS? We have bathed in ratings reports and come up with 28 illuminating, surprising, counterintuitive, and, yes, sometimes thoroughly demoralizing factoids about who is watching what.BEGIN SLIDESHOW
Most Viewed Stories
Your First Look at Deadpool and His Guns
11 Under-the-Radar Shows You Need to Catch Up On
What’s New on Netflix: July 2015
New Video Shows Nic Cage as '90s Superman
The Rewriting of David Foster Wallace
Eminem and Gwen Stefani Did a Song Together, So You Should Probably Give It a Whirl
Wet Hot American Summer: First Day of Camp Trailer: More Bradley Cooper Than You’d Expect
Channing Tatum Is Just As Great at Voguing As You Dreamed
Harry Styles Dishes Details on Zayn Malik
Rory Gilmore and Izzie Stevens Are Getting Married in a Movie: Your Mid-2000s Slash Fiction Came True!
Latest News from VultureAva DuVernay Will NOT Be Directing Black Panther, According to Ava DuVernay
This is official.The Sharknado 3 Trailer Gets Political, Sort Of
But does Vice President Ann Coulter get eaten?Jackie & Ryan Is Like Nicholas Sparks-Lite
The underdeveloped film seems to be missing an act, or two, or three, but the great music forms an uneasy glue to hold it all together.New Video Shows Nic Cage as '90s Superman
The film never came to fruition, but now we get to watch Cage wear the bizarre costume.Zarafa is Wise and Elegant, for Kids and Adults
How often do you see a children's animated movie that's this insightful about death and mourning? Not very.Some of the Best Back to the Future Fan Theories
Did Doc Brown actually kill JFK? (Probably not.)Harry Styles Dishes Details on Zayn Malik
Sorry, 1D fans: Styles says the band’s doing great without Zayn.Hannibal Recap: Bowels In Or Bowels Out?
The show has hit its nadir with another lethargic, uninspired episode.Wayward Pines Recap: You Dropped a Bomb on Me
Lazy plotting aside, Pines kept things at a controlled, suspenseful pace.Will Shark Week Get Back to Reality This Year?
"We’re not in the business of making stuff up."
Does this artist pairing make you feel weird and nostalgic? Us, too.Diddy Has Avoided Felony Charges
In the alleged kettlebell incident.Meghan Trainor Has Had to Postpone Her First Two Tour Shows Because of a Vocal-Cord Hemorrhage
"I hate everything right now."Jerry Seinfeld Got Coffee With Trevor Noah and Told Him He’s Going to Do ‘Just Fine’
Lots of wisdom from behind the wheel of a very cool Ferrari, too.Conan Shows the Best Way to Crash a Magic Mike Party
Dancing, less so.16 Movies to See (or Not) This Fourth of July
This weekend you can sweat through three outfits, or you can see some good films.Marisa Tomei Is Coming to Empire As a Lesbian Billionaire
Why not?You Might Have Lost the Revolutionary War, England, But Chins Up: There’s a New Libertines Video!
Their last album came out in 2004.Michael Douglas Would Love to Join the Avengers
"I’ll go anywhere they want me to. I like this Marvel family."All the GIFs You Need From Rihanna’s ‘B*tch Better Have My Money’ Video [NSFW]
Happy birthday, America.
"I’ll go anywhere they want me to. I like this Marvel family."Melissa Leo Will Play the Lady Bird Johnson to Bryan Cranston’s Lyndon B. Johnson
In HBO's All the Way.Rory Gilmore and Izzie Stevens Are Getting Married in a Movie: Your Mid-2000s Slash Fiction Came True!
Gilmore's Anatomy.Just a Reminder That Donald Glover’s Rap-Music-Business Pilot Is Still in the Works
The pilot will be directed by music video director Hiro Murai.The 25 Worst Ways to Be Killed by Arnold Schwarzenegger
When Arnold kills you, he kills you real good.Your First Look at Deadpool and His Guns
There's a reason he's not called Alivepool.Your La Monte Young Listening Guide
Perfect for your Fourth of July BBQ.Aden Young on ‘Domestic Epic’ Rectify and Why a Beer Is Not Just a Beer
"I'm just a man pretending to be my dad having a beer because I've upset my mother."See Batman v Superman’s First Photos, and Lex Luthor With Hair
All right.Exclusive Humans Clip: Your Robot Is Always Watching You
Prepare to be spooked.