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Diddy Dreams of Being Creepily Ubiquitous in People’s Lives

If your Christmas wish is for more Diddy in the coming year, then consider it about to come true. The ubiquitous performer and entrepreneur says he's working on some big projects for 2012. "I have some major announcements at the top of the year on things I'm producing — an announcement that's bigger than anyone can realize on something I'm acquiring," he tells Ad Week. Oh, sure, that's extremely vague, but the guy dreams big:

My dream was that you would wake up in the morning, your alarm would go off, one of my records would be playing. You'd get in the shower and use my shampoo. Then you would get out and use the beauty products. You'd get dressed and put on Sean John [clothing], and then you would go to work. And after work, you would go and change into your evening wear to go out to a club or out on a date and you'd put on Sean John again, spray on another of my fragrances, stop by and have a drink of Ciroc. And then maybe take your young lady out to a movie that I was starring in.

And then when you come home, maybe you watch some old episodes of Making the Band, whose first Diddy season was amazing, and then maybe you lay down on some Sean John sheets, and then you say your prayers to Godiddy, and have some Diddreams ...