Remember last year when the Internet freaked out about the 800 percent slowed-down version of Justin Bieber's "U Smile"? Well, Bear in Heaven, a Brooklyn-based indie band have taken that whole concept to a completely different level. Since last week, anyone who visits the band's website can stream the group's second album, I Love You, It's Cool, only they'll be listening to a version that's been slowed down by 400,000 percent. That's right, the album, which will run 44 minutes when released on April 3, will take some 2,700 hours to listen to (each second takes over an hour to listen to). In other words, you can stream it once in its entirety between now and when the album finally drops. The move, which the band openly admits they hope will attract attention, is as much about providing the album to curious listeners as it is a comment on the current stream-it-before-you-buy-it culture of the music industry. "Here's our entire album four months in advance, oh, but it's slowed down 400,000 percent," the band told NPR. "We hope that it makes even the smallest splash in the music world and lets bands and critics alike realize, you don't have to leak four singles off their record before it's even out." A valid point, for sure, but one that probably could have been made in a less time-consuming fashion.
Most Viewed Stories
Dame Helen Mirren Shows You How to Ride the Subway
Here’s a Photo of Tom Hanks Taking Up Two Subway Seats
What’s Wrong With Jupiter Ascending?
James Franco on I Am Michael and His Nixed Gay Love Scene With Danny McBride
Kristen Wiig Wins the Lottery, Becomes Oprah in Welcome to Me
Saturday Night Live Recap: J.K. Simmons Finds His Tempo
Me & Earl & the Dying Girl Dazzles at Sundance
Suge Knight Has Been Charged With Murder
Marshawn Lynch and Richard Sherman (Okay, Key & Peele) Have Some Thoughts About the Oscar Nominations
An Open Letter to the Jerk at This Week’s Savages Show
Latest News on VultureSundance: Dope's Rick Famuyiwa On Getting The 'Full-On Harvey'
"I guess it’s sort of like a beauty pageant."American Sniper Makes It to a Third Week on Top of the Box Office
USA! USA!D'Angelo Brings #BlackLivesMatter to SNL
"We only got outlined in chalk."Kanye, Kim, Chrissy Teigen, and John Legend Had a Double Date at Waffle House
This happened.This Mariah Carey Lip Sync Fail Will Break Your Heart
Poor Mimi.Eddie Redmayne Knows How To Make People Think You're Smart
"I had a few sleepless nights about it."10 Reasons 2015 Is Already a Better Year for Music Than 2014
Okay, we can finally admit it: 2014 was kind of a garbage year for music.Saturday Night Live Recap: J.K. Simmons Finds His Tempo
And neither rushes nor drags.Amazon Wants All of the BBC's Shows To Itself
Or none at all!Cobie Smulders on Making a Pregnancy Film While Pregnant and Why She Hates Running
Plus: her big lactation plans.
The actor, his co-star, Bel Powley, and sexual awakenings in San Francisco.Here's a Photo of Justin Timberlake Kissing Jessica Biel's Pregnant Belly
#WeDontEvenKnowMe & Earl & the Dying Girl Dazzles at Sundance
A full list of this year's winners.Sundance: Alfonso Gomez-Rejon’s Very Personal Film Me & Earl & the Dying Girl
"I didn’t sleep for three and a half days just because I’m an introvert."Rose Byrne Will Reprise Her Role As Moira MacTaggert in X-Men: Apocalypse
This time, she'll be a "significant character."Movie Review: Black or White Has Big Ideas But Not Much Humanity
Black or White isn’t so much an offensive movie as it is a pointless one.Dame Helen Mirren Shows You How to Ride the Subway
Her coat game is on point.Director Abderrahmane Sissako Talks About the Humanity of Jihadists
"The abnormal has become normal."Whitney Houston’s Daughter Found Unresponsive in Bathtub
She has been revived.Glee Recap: Elevator Horror Story
For the duration of the series, there will be no fourth wall.
He's being held on $2 million bail.Marshawn Lynch and Richard Sherman (Okay, Key & Peele) Have Some Thoughts About the Oscar Nominations
Selma was robbed.Sarah Silverman on I Smile Back and Shooting Sex Scenes
"I’ve never been naked in anything until I turned 40."13 New Photos From Game of Thrones Season 5
Jonathan Pryce! Alexander Siddig!An Open Letter to the Jerk at This Week’s Savages Show
Just ... don't.Casey Affleck and Matthias Schoenaerts to Explore the Beauty and Majesty of the American Wilderness for HBO’s Lewis and Clark
Appearing in this miniseries was their Manifest Destiny.Game of Thrones Season 5’s First Trailer Promises a Lot of Changes From the Book
♫ I can remember (I remember), standing by the Wall. ♪Here’s Sia’s Predictably Odd Ellen Performance
Tweens in boxes.Sundance Review: Christopher Abbott Carries the Sublime, Dreamlike James White
You know, Charlie from Girls.Snapchat to Make a Web Series, With a Spielberg
With Sasha Spielberg, Steven's daughter.
The mood gets pretty dark and desperate for a larkish teen pic.Kristen Wiig Wins the Lottery, Becomes Oprah in Welcome to Me
Wiig at her Wiig-iest.Sundance Review: Michael Fassbender Gets His Clint Eastwood On in Slow West
"Slow West is kind of a mess, but there’s too much good stuff here to ignore."James Franco on I Am Michael and His Nixed Gay Love Scene With Danny McBride
And why Michael Shannon was nervous about hooking up with him.10 Things We Learn From Game of Thrones’ Season 5 Trailer [Updated]
It's playing as part of the show's special Imax screenings.George R.R. Martin’s The Winds of Winter Is Officially Not Coming in 2015, Sorry
According to George R.R. Martin's publisher.Neil Patrick Harris’s NBC Variety Show Has a Very Brief Preview
Only 15 seconds of NPH goodness.The Fall’s Ending Was Horrible
Just the worst. Seriously.Watch Julianne Moore Lose It in Maps to the Stars
In this exclusive comic clip.Read the First Chapter of David Duchovny’s Debut Novel, Holy Cow
It's written from the perspective of a cow named Elsie.
"C.K. has described this new special as a tribute to the workshop tradition of comedy-club material."Archer Recap: Kill Zone
In which Barry is a glorious, robotic phoenix.What Would It Sound Like If Hozier Covered Ariana Grande? Weird, Apparently
He chose "Problem," naturally.What Should We Expect From Katy Perry’s Super Bowl Halftime Special?
Just a few educated guesses.Alex Gibney on Going Clear, His Scientology Documentary That’s the Talk of Sundance
"We got a really nice [E-meter] on eBay and used it to great effect."Katy Perry Asks Bruno Mars for Super Bowl Advice, Writes a Super-Cute Email
Football emoji.The Vampire Diaries Recap: Merge With Me
Elena has zero chill and Luke still needs to cut his hair.Watch the Finale Montage From Parenthood
Be ready to cry!The Backstreet Boys on Their Warts-and-All Documentary and How They Made Peace With the Term ‘Boy Band’
"We were like, 'What the heck is a boy band?'"How to Get Away With Murder Recap: The Lying Game
In which the Fearful Foursome get schooled.