Remember last year when the Internet freaked out about the 800 percent slowed-down version of Justin Bieber's "U Smile"? Well, Bear in Heaven, a Brooklyn-based indie band have taken that whole concept to a completely different level. Since last week, anyone who visits the band's website can stream the group's second album, I Love You, It's Cool, only they'll be listening to a version that's been slowed down by 400,000 percent. That's right, the album, which will run 44 minutes when released on April 3, will take some 2,700 hours to listen to (each second takes over an hour to listen to). In other words, you can stream it once in its entirety between now and when the album finally drops. The move, which the band openly admits they hope will attract attention, is as much about providing the album to curious listeners as it is a comment on the current stream-it-before-you-buy-it culture of the music industry. "Here's our entire album four months in advance, oh, but it's slowed down 400,000 percent," the band told NPR. "We hope that it makes even the smallest splash in the music world and lets bands and critics alike realize, you don't have to leak four singles off their record before it's even out." A valid point, for sure, but one that probably could have been made in a less time-consuming fashion.
Most Viewed Stories
The Real Housewives of Orange County Recap: The Prince-less Bride
Jim Gaffigan Show Star, Writer, and Producer Jim Gaffigan Says 2nd Season Will Be Its Last
Donald Glover Turns His Eye to His Hometown – and Black America – in Atlanta
55 Movies to Watch This Fall
35 New TV Shows to Watch This Fall
Stephen Colbert Notices What Ryan Lochte and Donald Trump Have in Common Besides Bad Dye Jobs
Will HBO’s Much-Delayed Westworld Be the Next Game of Thrones–Style Hit?
Why Were the Rio Olympics Ratings So Bad?
The Night Of Recap: Trial and Error
Where 30 of Your Favorite Shows Left Off Last Season
Latest News from VultureWhy Most of This Summer’s TV Felt Like a Flashback
Many of the programs that captured public attention or critical acclaim revisited bygone decades or functioned as outright throwbacks.Comedy Shut Out of List of the 100 Greatest Films of the 21st Century
What should've made it?Netflix Just Announced Its Fall Comedy Special Lineup
Featuring Reggie Watts, Dana Carvey, and more.Patrick Wilson and Vera Farmiga Join Liam Neeson in The Commuter
The pair will take a break from exploring the realm of the supernatural for Jaume Collet-Serra's next action thriller.Why Latino Movie Stars Have Never Been More Necessary
We're reminded of Hollywood's damaging stereotypes whenever Donald Trump speaks.Sarah Paulson to Play Geraldine Page in Ryan Murphy’s New Anthology Series Feud
It was only a matter of time.Former BBC Executive Thinks Jeremy Clarkson Should Have Never Been Fired From Top Gear
"He spoke to people who didn’t find much else at the BBC."Joseph Fiennes Will Make the Totalitarian Future Look Far Too Good in Hulu’s Handmaid’s Tale
He'll be the Fred to Elisabeth Moss's Offred.Chris O’Dowd and Ray Romano to Star in TV Show Based on Get Shorty
It's a show based on a movie based on a book.What Stranger Things Is Missing From the ’80s Horror Genre
Everything difficult about the original works.
It will be set in Chicago.John Cho Will Play a Wine Connoisseur–Con Artist in a Series Based on Your Private Fantasies
Time for some sexy oenology!Listen to Sharon Van Etten’s Single Commemorating Orlando Shooting Victims
Proceeds from the song go to Everytown for Gun Safety Action Fund.Unsurprisingly, Frank Ocean Has Great Taste in Music and Movies
Many of his Blonde collaborators make the cut.Where 30 of Your Favorite Shows Left Off Last Season
This is not a test. But it could help you on one.Idris Elba Will Train to Be a Kickboxer for TV, Which Is a Great Excuse to Look at This Photo of Shirtless Idris Elba
Idris Elba: Fighter will air on the Discovery Channel.The New Narcos Trailer Asks, ‘Who Killed Pablo Escobar?’
Being an infamous drug lord is, unfortunately, a terminal condition.Jennifer Lawrence and Melissa McCarthy Top Forbes 2016 List of Highest-Paid Actresses
J. Law is really mopping up the competition.A Little Life Might Become a TV Show
Scott Rudin and Joe Mantello are shopping it as a "limited series."American Football Release Their First Song in 17 Years, Announce New Album
Summer ends, but emo lasts forever.