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the future

America’s Youth Will Watch TV on Most Any Type of Screen

Stylish retro TV. More TV in my portfolio

Kids are still very committed to television (almost five hours a day!), reports the New York Times, but their commitment to the television set — that old-school boxy device that doesn't play YouTube or Farmville or even have Netflix unless you hook it up to a Roku — is waning. New research by Nielsen confirms that Americans 35 and under now watch an increasing amount of television programming on phones, laptops, or devices other than a traditional, ad-friendly television. In 2011, that demographic's daily TV viewing decreased by an average of nine minutes. (TV, in this sense, is defined as a Nielsen-measurable set and not a show made for television.) Not included in the report, but entirely relevant, is this video of a baby trying to scrunch a magazine like it's an iPad screen. The babies don't even know what magazines and TV sets are anymore!