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very important babies

Beyoncé and Jay-Z Are Already Trademarking ‘Blue Ivy’

Tough break for horticulturalists scrambling to get famous with a new strain of climbing hedra (or weed): Beyoncé and Jay-Z have already locked down the rights to the name "Blue Ivy." The savviest parents in the biz filed a patent application on January 26 — three weeks after the birth of their first child, but not before two separate applicants tried to beat them to the trademark punch. Those requests were denied by the U.S. Patent and Trademark Office because the name already belonged to a "very famous infant," meaning that patents, to our understanding, operate under roughly the same guiding principles as verified Twitter accounts. Anyway, you can now rest easy that any Blue Ivy Baby Bonnets you purchase are in fact co-signed by B.I.C. herself.

Photo-Illustration: Mary-Louise Price; Photos: Jeff Kravitz/FilmMagic (Beyonce), Kevin Mazur/WireImage (Jay-Z), iStockphoto (Ivy)