NBC released its new, pretty damn incredible all-network singing spectacle "Brotherhood of Man" video just in time for the Super Bowl yesterday. It's notable on several fronts: In it, Brian Williams decided to expand his non-journalism portfolio beyond comedy and into singing; the cast of Community gets a decent amount of screen time, giving us hope that Peacock brass mean it when they say the show isn't dead (yet); and it maybe, just maybe means broadcasters are once again open to the idea of giant, networkwide image campaigns in which all of its stars get together to shill for their supper. From the late seventies until the early nineties, the big networks regularly forced their actors (and even news anchors) to assemble each summer to participate in what was called a "mondo" shoot. All hands were on deck to sing (and dance) the praises of CBS, NBC, ABC, and Fox. These campaigns featured specially written songs meant to tell viewers just how awesome the network was ("ABC: Still the one!") or to command them to tune in ("NBC: Just Watch Us NOW!") while making the stars do kung fu kicks, air-guitar riffs, and even sexually harass their colleagues. In recent years, these ads have fallen out of favor, but NBC's "Brotherhood," classy and understated as it is, immediately took us back to the glory days of network branding campaigns. Inspired by the NBC ad, which we hope is just the first of a many more, here are some of our favorite promos of the past.BEGIN SLIDESHOW
Most Viewed Stories
Susan Sarandon Is Having a Terrible, No Good, Very Bad Democratic National Convention
In Praise of Barb, the Best Character on Stranger Things
The Bachelorette Recap: JoJo Is So Bad at This
Samantha Bee Got TBS to Apologize for Its Bad Hillary Clinton Tweet
Aaron Rodgers Politely Admonished His Brother for Airing Family Dirty Laundry on The Bachelorette
The Real Housewives of Orange County Recap: The Days and Nights of Kelly Dodd
Chris Harrison Tells Rejected Bachelorette Contestants to ‘Get the F*ck Out of Here’ on Kimmel
Mariah Carey Has More Kardashian Shade for You
These GIFs Will Explain the Awkward Feelings You Had During Demi Lovato’s DNC Performance
Finally, a Movie About How Amy Adams and Isla Fisher Are the Exact Same Person
Latest News from VultureSeth Meyers Has a Message for Bernie or Bust Die-Hards: 'We Don't Have Time For This.'
"I don't know which class you ditched to go to those Bernie rallies, but I have a feeling it was history."HBO Realized It Never Should Have Agreed to Give Project Greenlight Another Go
The network had its signals crossed.If You Can Stop Weeping, Watch Radiohead Perform 'Let Down' for the First Time After a Decade
The best surprise we could ask for.The Bachelorette Recap: The CHAD Rises Again
Yep, the CHAD is still a jerk.Elizabeth Banks, Mandy Moore, Aisha Tyler, Jane Fonda, and Dozens of Hillary Clinton Celebrity Supporters Sing ‘Fight Song’ A Capella
Sia makes an appearance, too.
Chelsea Handler held a Celebrity Apprentice panel.Chiwetel Ejiofor in Talks to Star as Minister in Netflix's Come Sunday, but We Would Watch Him Any Day
Pray that this happens.DNC Debate: Is Elizabeth Banks Imitating Donald Trump or Is He Impersonating Her Hunger Games Character?
Effie Trinket and Donald Trump: Two cruel reality show stars with insane wigs.Singer Andra Day Performs 'Rise Up' at the Democratic National Convention
Start crying.Is CBS Getting Ready to Launch a Streaming Season of Big Brother?
CBS may have found a way to expand its super successful reality franchise.
We are blessed.Jessica Chastain Is in Talks to Fight in Jake Gyllenhaal’s The Division, and Please, Please Can She Rock Some Aviators Again?
Play those video games.Aaron Rodgers Politely Admonished His Brother for Airing Family Dirty Laundry on The Bachelorette
There's family drama in the Rodgers's neighborhood.This Star Wars Cosplay Suit Cost $2,000 and Took a Year to Build
It freaked people out at Comic-Con.Kevin James, Rob Schneider, Nick Swardson, and More Board Adam Sandler’s Sandy Wexler
Netflix is his playground.Ryan Lochte Is Now on Tinder
Jeah!A Modern-Day Auntie Mame Is Being Specially Adapted for Tilda Swinton
Tilda asks, Tilda gets.Deep Down, BoJack Horseman Is a Hopeful Show
This is, without a doubt, a bleak show. But it contains hints of optimism, and glimmers of The Simpsons and Pixar.‘Carpool Karaoke’ Is Coming to Apple Music on Its Next Step to Taking Over the Globe
James Corden's late-night segment has "an exclusive first-window licensing agreement" with the streaming service.What Critics Are Saying About Harry Potter and the Cursed Child
You could say it's positively enchanting.