James Franco Joins Nick at Nite’s Telenovela

GENERAL HOSPITAL - Starting on Thursday, July 22nd, the wickedly brilliant Franco (Guest star James Franco) takes mobster Jason Morgan (Emmy winner Steve Burton) as well as cop Dante Falconeri (Dominic Zamprogna) and his girlfriend Lulu Spencer (Emmy winner Julie Marie Berman) on a wild ride to Los Angeles where the bad boy performance artist holds an art exhibit at Los Angeles' Museum of Contemporary Art (MOCA). Winner of five 2010 Emmy Awards, GENERAL HOSPITAL airs weekdays (3:00 p.m. - 4:00 p.m., ET) on the ABC Television Network and at 10 pm ET/PT on SOAPnet. GH10 (ABC/Rick Rowell) JAMES FRANCO Photo: Rick Rowell/?2010 American Broadcasting Companies, Inc. All rights reserved.

James Franco will be in a mutli-episode arc on Nick at Nite's upcoming primetime soap Hollywood Heights, the network announced today. What magic is this! The show, formerly known as Reach for the Stars, is based on a Mexican series about a shy girl who becomes a pop star after winning a songwriting competition. Along the way, she befriends a mega-rock-star — who is of course her celebrity crush. Heights premieres in June and will air five nights a week, telenovela style, but it's not clear yet when Franco's arc starts or what his role entails. If there's a God in TV heaven, though, it's someone incredibly sage and hilarious.