Last night on Late Night, Jimmy Fallon aired a clever commercial-within-a-commercial: hype for Charlie Sheen’s newest show Anger Management tucked into a black-and-white advertisement noir for a cologne that can make you “smell like you’re in two places at once.” Amid a wistful haze of cigarette smoke, Charlie Sheen and his clone Jimmy Fallon engage in a “self”-validating touch session that gets interrupted by a phone call from Chuck Lorre. But they’re too self-absorbed to answer the call. Winning! (Actually, shush, we can’t say that anymore. That’s so “last year.”) Enjoy the clip below.