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Top Model’s Ratings Down 54 Percent

"Kelly Osbourne" -- Cycle 18 returns with its first-ever "British Invasion," featuring former contestants from "Britain's Next Top Model" and an all-new crop of American model hopefuls competing for the grand prize on America's Next Top Model on The CW. New judge Kelly Cutrone and Nigel Barker join guest judge Kelly Osbourne and Tyra Banks on the judges' panel for the first elimination of the cycle.
Pictured left to right: Kelly Cutrone, Tyra Banks, Nigel Barker and Kelly Osbourne
Cycle 18
Photo: Chris Frawley/The CW
©2012 The CW Network, LLC. All Rights Reserved

America's Next Top Model hasn't been top anything in a long time, but last night's episode slipped to lower lows than ever. The season premiere — now with Kelly Cutrone and British people! — pulled in just 1.3 million viewers at a .6 in 18 to 49, according to preliminary national data, which is down a massive 54 percent over last year's premiere. In ANTM's former wheelhouse, adults 18 to 34 was down to a .5/2, and women 18 to 34 was .8/2. Times are tough at the CW! Top Model's ratings have been dropping pretty steadily since 2007, which indicates that maybe, just maybe, America's appetite for smizing is about eighteen cycles long.

Photo: Chris Frawley/The CW Network