netflix

Is Netflix Still Bumbling or Just Going Rogue?

Netflix has endured many downs and savored select few ups in the past while. At a conference over the weekend, the company’s chief content officer Ted Sarandos commented on a few of the latest headlines and also added some roguish new gems to the fray. On Netflix’s intensely granular personalized suggestions: “What we do is try to find the perfect show for an audience. … I don’t just want to get them hooked, I want to get them strung out.” On Kevin Spacey and David Fincher’s forthcoming Netflix series House of Cards: “I said to David Fincher, ‘If this turns out to be the best work you ever do, it’s not going to qualify for an Emmy award.’ And he said, ‘I’ve got a lot of awards already.’” And lastly, evidently sheepish to come out and attempt to assert even eventual dominance in the field, Sarandos tepidly bumbled: “Are we becoming a cable channel? No. But cable channels are becoming more like Netflix. … Because we are direct to the consumer and cheaper, we can be much broader. … Because we don’t do VOD … we co-exist with all of these things [Hulu Plus, Amazon Prime, etc.].” C’mon, man. Just try something along the lines of “cable TV will wither and perish in the face of Netflix,” LIKE A BOSS.

Is Netflix Still Bumbling or Just Going Rogue?