When Louis decided to sell the tickets for his next tour directly through his website, preventing scalping was a big motivating factor. He warned people that if they try to sell tickets above the original price, they’d be deactivated. And it has worked. He told Laughspin:
I’m doing 67 shows on this tour and we’ve sold 135,600 tickets to those shows after one week on sale.In addition to the tour, I’m doing two shows in one city that are on sale through traditional ticketing.*So as a comparison…There are 1100 tickets available on stubhub alone for those two traditionally ticketed shows out of 4,400 available ( Almost exactly 25%). ** and these shows aren’t sold out yet.There are less than 500 tickets available on all scalper sites (including stubhub) out of the entire 135,600 tickets that have already been sold, from the tour sold exclusively on my site,louisck.com (substantially less than 1%)So it’s working. So far.