The videos star Josh Rabinowtiz, a stand-up who just performed as part of the Just For Laughs New Faces showcase last week.
Despite the comedic talent, the ads have not been particularly well received. Ken Segall, a former ad man who had worked with Steve Jobs, wrote on his personal blog:
I know it’s hard to say after viewing the new batch of Mac ads that debuted on the Olympics. I’m still in a bit of shock myself.Sure, Apple has had a low point or two in its advertising past — but its low points are usually higher than most advertisers’ high points.This is different. These ads are causing a widespread gagging response, and deservedly so. I honestly can’t remember a single Apple campaign that’s been received so poorly.
Matt Besser is in the spot up top, and here’s the one with Seth Morris: