IFC recently adopted Chris Gethard and like all adoptions, that meant they had to get him a 30 ft. x 30 ft. billboard. Sounds great, right? Wrong. Unless that one person who noticed him is like super popular and later gathers all her super cool friends and tells them: “Yo,” (which is what cool people say) “there is nerdy guy named Chris Get-Hard. I think he’s on TV or something. Let’s all embrace him and make him a giant TV star.” And this eventually works and all billboards everywhere are updated to have a picture of Chris Gethard on them with a caption that reads: “Chris Gethard, you know, that person we all recognize now.”
Chris Gethard Gets a Billboard; Still Finds a Way to Self-Deprecate
