The 2012 MTV VMA Winners: Your Complete List

Drake. Photo: Kevin Winter/2012 Getty Images

Thursday marked MTV's annual celebration of institutions (other than Twilight) that trend toward the music- and video-oriented. Taking home shiny Moonmen statues were British newcomers One Direction, a bunch of pop mainstays, and that beast the award circuit can't quite shake, Chris Brown. Vulture's full roundup will be here soon [update: is here] — for now, we've got your complete winners list.

Video of the Year: Rihanna, "We Found Love"

Best New Artist: One Direction

Best Female Video: Nicki Minaj, "Starships"

Best Male Video: Chris Brown, "Turn Up The Music"

Video With a Message: Demi Lovato, "Skyscraper"

Best Hip-Hop Video: Drake feat. Lil Wayne, "HYFR"

Best Rock Video: Coldplay, "Paradise"

Best Pop Video: One Direction, "What Makes You Beautiful"

Best Electronic Dance Music Video: Calvin Harris, "Feel So Close"

Most Share-Worthy Video: One Direction, "What Makes You Beautiful"