Vulture

Skip to content, or skip to search.

LOS ANGELES, CA - SEPTEMBER 06:  Recording artist Drake accepts the award for Best Hip Hop Video onstage during the 2012 MTV Video Music Awards at Staples Center on September 6, 2012 in Los Angeles, California.  (Photo by Kevin Winter/Getty Images) Drake.

winners

The 2012 MTV VMA Winners: Your Complete List

Thursday marked MTV's annual celebration of institutions (other than Twilight) that trend toward the music- and video-oriented. Taking home shiny Moonmen statues were British newcomers One Direction, a bunch of pop mainstays, and that beast the award circuit can't quite shake, Chris Brown. Vulture's full roundup will be here soon [update: is here] — for now, we've got your complete winners list.

Video of the Year: Rihanna, "We Found Love"

Best New Artist: One Direction

Best Female Video: Nicki Minaj, "Starships"

Best Male Video: Chris Brown, "Turn Up The Music"

Video With a Message: Demi Lovato, "Skyscraper"

Best Hip-Hop Video: Drake feat. Lil Wayne, "HYFR"

Best Rock Video: Coldplay, "Paradise"

Best Pop Video: One Direction, "What Makes You Beautiful"

Best Electronic Dance Music Video: Calvin Harris, "Feel So Close"

Most Share-Worthy Video: One Direction, "What Makes You Beautiful"

Photo: Kevin Winter/2012 Getty Images