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  • 10/4/12 at 3:48 PM
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Rob Riggle Is a Huge A-Hole in a Halloween-Themed Ad for Chipotle, of All Things

Viral marketing at its savviest, or were you planning to go to Chipotle in your costume anyway (and pay only $2 after 4 p.m.)?

[Mashable]
Photo: Glazer, Eliot