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strange bedfellows

G4 May Rebrand Itself As an Esquire Channel

G4's Attack of the Show and X-Play are being phased out in the midst of an upscale rebranding. Now Deadline reports Esquire may be involved with the network, possibly to the point of the words Esquire Channel entering our TV world. Esquire's publisher, Hearst, is already in the TV game with stakes in History, ESPN, Lifetime, and A&E. If it doesn't work out with Esquire, they can always try Popular Mechanics or House Beautiful.