"He's the reason we call ourselves Joes," says Dwayne "The Rock" Johnson's Roadblock of Bruce Willis's General Joe Colton in this weekend's G.I. Joe: Retaliation. But he might well be talking about Willis himself — the man who personifies the type of wise-cracking, big gun-shooting action star The Rock is quickly growing into. Nearly three decades into a career that kicked into high gear with 1988's Die Hard, Willis has made some great films and some terrible ones, some bullet-filled, explosion-packed ones and Death Becomes Her. We have gone through his filmography and plotted his major films on a very simple scale.