Today in smooth side projects from Serious Actors: Justin Timberlake is apparently the new face of Bud Light Platinum, the fancy, “nighttime party drinker” (their words) brand of Bud. Explained the sometimes singer and MySpace investor: “Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I’m doing.” It’s pretty much impossible to top that sentence, so yeah, what he said.