Last night's two-hour sixth season premiere of Mad Men drew 3.4 million viewers, down just a tick from the 3.5 million who watched last spring's debut. This is the first time the Matt Weiner–created drama has not improved on its previous season's premiere audience. Among viewers under 50, Mad Men also dipped versus last March, averaging 1.4 million viewers in the demo, compared to 1.6 million in 2012. There's probably no reason for Weiner (or AMC executives) to experience some sort of existential crisis over the slight decline, however: Almost all veteran shows on TV (broadcast or cable) have seen their Nielsen numbers go south this season. A big reason is that more and more people are time-shifting viewing, particularly on nights with lots of viewing options: Mad Men faced off against the second episode of the third season of HBO's still-growing Game of Thrones and a resurgent Academy of Country Music Awards on CBS. In other words, Don Draper may be alone, but he's still got plenty of viewers.
Watch our new series!
Vulture’s Secret History of Television
Who First Said ‘Motherf*cker’ on TV?View all videos
Most Viewed Stories
That All-Male Ghostbusters Movie Is Happening
Tituss Burgess, Tina Fey, and Jane Krakowski Lip-synch Beyoncé’s ‘***Flawless’
All 74 Led Zeppelin Songs, Ranked From Worst to Best
Watch the Emotional Trailer for Room, Brie Larson’s Potential Masterpiece
Trevor Noah’s The Daily Show Will Keep the Same Producers But Lose Some of the Fox News Jokes
Friends Co-Creator Thought It Was ‘Ridiculous’ Ross and Rachel Were Getting $1 Million Per Episode
Woody Allen Calls Dynamic With Soon-Yi ‘Paternal’
This Saturday Night Live Sketch Shouldn’t Have Been Cut Because It’s So Weird and Bill Hader Makes Cute Little Faces
Actor, Law & Order Director Jace Alexander Arrested on Child-Porn Charges
Feel Nostalgic, Uncomfortable With Lifetime’s First Unauthorized Full House Story Movie Clip
Latest News from VultureJon Stewart Did Stand-up for the First Time in Years
Alongside Louis C.K.Quiz: Who Said It, Real Housewife Ramona Singer or Fake Youngster Ramona Quimby?
Both balance outrageous antics with moments of real poignancy.Morrissey Says He Was Sexually Assaulted by San Francisco Airport Security
Morrissey: Security "crouched before me and groped my penis and testicles."Taxi Driver, Girls, and 7 Other Big Influences on Mr. Robot
"There’ll be a little bit of a nod to Dr. Strangelove in the season finale that people can look out for."Difficult People Trailer: Julie Klausner Joins Billy Eichner in Shouting at People on the Street
"Please give us a show."Beasts of No Nation Trailer: Can Idris Elba and Cary Fukunaga Get Netflix an Oscar Nomination?
The film will debut on Netflix and in theaters on the same day.What’s New on Netflix: August 2015
Including The Hurt Locker, Narcos, and Reading Rainbow.Ex–Top Gear Trio Will Make a Car Show for Amazon Prime
Getting around a non-compete clause in their old contract.Woody Allen Calls Dynamic With Soon-Yi ‘Paternal’
"I liked her youth and energy."What Hollywood Gets Right (and So Wrong) About Staten Island
The ferry runs all night, Carrie Bradshaw.
Remember? Remember? Remember? Well, yes.Mr. Robot Recap: What’s in the Trunk?
The final scene tonight was one of Mr. Robot's best.Watch the Emotional Trailer for Room, Brie Larson’s Potential Masterpiece
Based on the best-selling book.All 74 Led Zeppelin Songs, Ranked From Worst to Best
The biggest, loudest, heaviest band of all.Tom Cruise Is Already Working on Another Mission: Impossible
Why stop now?Watch Tyler, the Creator Dress Up As the Cat in the Hat and Rap in the Name of Dr. Seuss
Introducing Felicia the Cat.Feel Nostalgic, Uncomfortable With Lifetime’s First Unauthorized Full House Story Movie Clip
Help.Report: Jake Gyllenhaal Is Thinking About Doing the Boston Bombing Pic Stronger
He would play survivor Jeff Bauman.Actor, Law & Order Director Jace Alexander Arrested on Child-Porn Charges
Not the Seinfeld guy.The CW Is Making a ‘Hyper-Stylized, Gritty’ Reboot of Little Women
Ruining the childhood of every 160-year-old.
He signed a record deal!Trevor Noah’s The Daily Show Will Keep the Same Producers But Lose Some of the Fox News Jokes
He also talks about the Wyatt Cenac controversy.Dr. Dre Will Maybe Release a New Album This Weekend (Sorry, It’s Probably Not Detox)
Would Ice Cube lie to us?Spotlight Trailer: Rachel McAdams and Mark Ruffalo Remind You That Not All Journalists Are Bad
#Journalism.King Joffrey Hates Misogyny, Wants to See the D on GOT
"We're all objects together."The 33 Trailer: Antonio Banderas Brings the Chilean Mining Accident to the Big Screen
This one's gonna be a tearjerker.Watch The Daily Show’s Jessica Williams Make Things Uncomfortable for Jemaine Clement
It's a clip from their new movie People Places Things.Here’s the 2015 Man Booker Prize Long List
(It's not that long.)Terrence Howard Sued by Ex-Wife for Assault, Defamation
Michelle Ghent says Terrence strangled her in 2013.That All-Male Ghostbusters Movie Is Happening
A symbolic victory for men everywhere.