Last night's two-hour sixth season premiere of Mad Men drew 3.4 million viewers, down just a tick from the 3.5 million who watched last spring's debut. This is the first time the Matt Weiner–created drama has not improved on its previous season's premiere audience. Among viewers under 50, Mad Men also dipped versus last March, averaging 1.4 million viewers in the demo, compared to 1.6 million in 2012. There's probably no reason for Weiner (or AMC executives) to experience some sort of existential crisis over the slight decline, however: Almost all veteran shows on TV (broadcast or cable) have seen their Nielsen numbers go south this season. A big reason is that more and more people are time-shifting viewing, particularly on nights with lots of viewing options: Mad Men faced off against the second episode of the third season of HBO's still-growing Game of Thrones and a resurgent Academy of Country Music Awards on CBS. In other words, Don Draper may be alone, but he's still got plenty of viewers.
Trending Video on Vulture
Most Watched on Vulture
Most Viewed Stories
Will & Grace, and Jack & Karen, Are Back With a New Scene About the 2016 Election
Every Current Suspect for ‘A’ on Pretty Little Liars, Ranked by Plausibility
Glenn Frey Bronze Statue Is Taking It Easy, Standing on the Corner in Winslow, Arizona
The Big Bang Theory Recap: Miniature Concerns
Leslie Jones Live-Tweeted the Presidential Debate: ‘It’s Like a Nightmare!!’
Let Seth Meyers Give You the Play-by-Play of the First 2016 Presidential Debate
Vulture Asks: Which TV Couple Do You Anti-Ship?
Porn! Murder! James Franco! Watch the Exclusive King Cobra Trailer
The Fight Over Prince’s Estate Continues to Be a Purple-Tinged Nightmare
Is This the Best Fall TV Season in Recent Memory?
Latest News from VultureAndrew W.K. Can't Contain His Enthusiasm for Partying to One Music Genre, Ventures Into EDM With New Song
"Always and forever party till we die."New Girl Recap: Booze Girl Wants Your Vote
Jess is fired up about Hillary Clinton.NBC Orders Full Season of This Is Us
After only one episode.Brooklyn Nine-Nine Recap: The Worst Kind of Duck
The NYPD: "We caught the Son of Sam, Ice-T plays us on TV, we keep the Tonys safe!"Solange Knowles Announces Release Date For New Album A Seat at the Table
The tracks feature Lil Wayne, The Dream, Q-Tip, Kelly Rowland, and more.You Can Get Some Satisfaction Watching the Trailer for the Rolling Stones’ Havana Moon
Forget shelter, gimme this trailer.We Asked Grace Helbig, Hannah Hart, and Mamrie Hart About the Secret to Writing Accurate Female Roles for Dirty 30
The YouTube stars told us about their relatable characters in the new film Dirty 30.Danny Brown’s New Album Atrocity Exhibition Is Streaming Three Days Early
Really doe.8 Best New Songs of the Week
All the bands you loved ten years ago are back! And so is Scarlett Johansson.Malick Siren! Reclusive Director to Make Rare Public Appearance Next Month
He's hosting a screening of Roberto Rossellini's Journey to Italy.
The final season will air in summer 2017.Viola Davis Will Level Up From Stealing Scenes to Stealing Things in a Steve McQueen Heist Movie
Based on the 1983 TV mini-series.Olivier Assayas Correctly Calls Kristen Stewart the ‘Best Actress of Her Generation’
Stewart starred in Assayas's Clouds of Sils Maria and Personal Shopper.Vulture Asks: Which TV Couple Do You Anti-Ship?
From Stranger Things to Scooby-Doo.Every Day, Once a Day, Give Yourself a Present, and Today That Present Is John Malkovich Impersonating Twin Peaks’ Dale Cooper
"Diane, never drink coffee that has been anywhere near a fish."Is This the Best Fall TV Season in Recent Memory?
All signs point to yes, for reasons that involve quality, but other factors, too.Mac Miller Visits Our Office to Discuss The Divine Feminine and What He Learned From Pharrell
"Me, I like to build a planet. Every project is its own planet."Allison Janney Transforms Herself Into a Clown for a Music Video, Might Just Save the Concept of Clowns Yet
The only good clown we have.The Best TV Couple of the Past 30 Years, Round One: Homer and Marge vs. Don and Betty
The Drapers and the Simpsons aren’t as wholly unalike as you might first imagine.Jeffrey Tambor Told Us What Garry Shandling Taught Him About Comedy
The passing of the comedy torch.