Last night's two-hour sixth season premiere of Mad Men drew 3.4 million viewers, down just a tick from the 3.5 million who watched last spring's debut. This is the first time the Matt Weiner–created drama has not improved on its previous season's premiere audience. Among viewers under 50, Mad Men also dipped versus last March, averaging 1.4 million viewers in the demo, compared to 1.6 million in 2012. There's probably no reason for Weiner (or AMC executives) to experience some sort of existential crisis over the slight decline, however: Almost all veteran shows on TV (broadcast or cable) have seen their Nielsen numbers go south this season. A big reason is that more and more people are time-shifting viewing, particularly on nights with lots of viewing options: Mad Men faced off against the second episode of the third season of HBO's still-growing Game of Thrones and a resurgent Academy of Country Music Awards on CBS. In other words, Don Draper may be alone, but he's still got plenty of viewers.
Trending Video on Vulture
Most Watched on Vulture
Most Viewed Stories
Anne Hathaway Truthers, Rejoice: She Admits She Faked Her Way Through That Oscar Acceptance Speech
You Should Buy a PlayStation 3 Even If You Don’t Play Video Games
The Existence of Christine Chubbuck’s Suicide Video Has Been Confirmed
Every Episode of Black Mirror, Ranked From Worst to Best
Veteran Stand-up and ‘Comic’s Comic’ Kevin Meaney Dead at 60
Marvel Pulls Image of Teenage, Female Iron Man After Backlash
The 26 Best TV Shows to Binge-Watch in 20 Hours or Less
The Highs and Lows of Fox’s Rocky Horror Picture Show
RuPaul’s Drag Race’s Katya Has a Wild Story About a Time She Hooked Up With a Guy in Drag
Bill Murray Stops by White House Press Briefing to Talk Sports and Otherwise Hang
Latest News from VulturePreacher Co-Creator And Comic Book Great Steve Dillon Has Died
The English artist began his professional comic book career at 16.Deadpool 2 Loses Its Director Over Creative Differences With Ryan Reynolds
Sorry to see you go, Tim Miller.Hey, So Why Is The Simpsons’ Itchy & Scratchy Making A Murderer Parody So Chilling?
Mousetrapping A Murderer.Vince Neil Pleads Guilty in Las Vegas Battery Case (You Know, the One That Involved Nicolas Cage)
No jail time.Stephen Colbert Brainstorms Show Ideas for Trump TV, Reminding You to Call Your Agent and Set Up a Pitch Meeting Now
Chris Christie/Rudy Giuliani buddy comedy, anyone?Neruda Trailer: Gael García Bernal Goes on a Wild Goose Chase for the Literary Legend
More like a very poetic goose chase.Jake Gyllenhaal’s Return to Broadway in Burn This Is Postponed
Bad news for the thespians.Adam Scott to Guest Star and Potentially Make Calzones on The Good Place
Starting next week!Veteran Stand-up and ‘Comic’s Comic’ Kevin Meaney Dead at 60
The cause of death is yet to be determined.High Maintenance Recap: A Buffalo Smile
"Sometimes your best is just putting your pants on for the day, you know?"
This ain't a miseducation, it's an education.Rejoice! Catastrophe Creator Sharon Horgan Has Sold a Fracking Comedy to Fox, and Olivia Colman Will Star
Bad Sugar comes to the U.S. from the U.K., like all good things.Here Are Rachel Bloom’s Favorite Songs and Song-Based Memories About Sex and Death
"The first album I bought was the soundtrack to the Goofy movie, which is a great soundtrack that holds up."
Go ahead and place your bets on Manchester by the Sea and Moonlight.Kanye Made a Very Sweet Video for Kim's Birthday
It consists largely of home video shot by her father Robert.The Rock and Will Ferrell are Tag-Teaming a Wrestling Pilot at Fox
Can you smell what they're cooking? It's a TV show. That's what a TV show smells like.Chris Pine Joins A Wrinkle in Time; Ava DuVernay Settles the Question of the Best Superhero-Chris
This cast is stacked.Donald Glover Is Your New Lando Calrissian in the Star Wars Han Solo Prequel
Your wish came true.RuPaul’s Drag Race’s Katya Has a Wild Story About a Time She Hooked Up With a Guy in Drag
It all happened Down Under.Daisy Ridley Uses Jedi Mind Tricks on a Wolf; Speculates on Rey’s Parentage
“I went on a moonlit hike with wolves on Sunday at a wolf sanctuary."