Last night's two-hour sixth season premiere of Mad Men drew 3.4 million viewers, down just a tick from the 3.5 million who watched last spring's debut. This is the first time the Matt Weiner–created drama has not improved on its previous season's premiere audience. Among viewers under 50, Mad Men also dipped versus last March, averaging 1.4 million viewers in the demo, compared to 1.6 million in 2012. There's probably no reason for Weiner (or AMC executives) to experience some sort of existential crisis over the slight decline, however: Almost all veteran shows on TV (broadcast or cable) have seen their Nielsen numbers go south this season. A big reason is that more and more people are time-shifting viewing, particularly on nights with lots of viewing options: Mad Men faced off against the second episode of the third season of HBO's still-growing Game of Thrones and a resurgent Academy of Country Music Awards on CBS. In other words, Don Draper may be alone, but he's still got plenty of viewers.
Most Viewed Stories
The Real Housewives of Orange County Recap: The Prince-less Bride
Donald Glover Turns His Eye to His Hometown – and Black America – in Atlanta
Jim Gaffigan Show Star, Writer, and Producer Jim Gaffigan Says 2nd Season Will Be Its Last
35 New TV Shows to Watch This Fall
55 Movies to Watch This Fall
Will HBO’s Much-Delayed Westworld Be the Next Game of Thrones–Style Hit?
The Night Of Recap: Trial and Error
Stephen Colbert Notices What Ryan Lochte and Donald Trump Have in Common Besides Bad Dye Jobs
Bachelor in Paradise Recap: Ashley the Enchantress
Where 30 of Your Favorite Shows Left Off Last Season
Latest News from VultureHalt and Catch Fire Recap: Who Run the World?
Let's just leave this whole tech revolution thing to the ladies.Britney Spears Forgets to Sing With James Corden in Carpool Karaoke Teaser
Maybe she's saving her voice for the official segment on Thursday?Manish Dayal on Joining Halt and Catch Fire and the History of the South Asian Programmer
New season, same challenge: How do you make something inevitable feel uncertain?Justin Timberlake Is Producing a Music Festival in Teneseee Not Called Bonnaroo
Beck, Hall and Oates, Kacey Musgraves and Violent Femmes are slated to perform.Melissa Leo and Patton Oswalt Will Join Kickstarter-Backed Indie Film Unlovable
The indie film Cinderella story gets a new star and producer on the same day.Fox News Host Greg Gutfeld Has a Beef With the Red Hot Chili Peppers, Claims They're A 'Poor Man's Faith No More'
"The worst band on the planet."After Releasing Endless Through Def Jam, Frank Ocean Went Independent with Blonde
The artist may have used his visual album to game the system.Lifetime Is Making a Robert Durst Movie
The story of the alleged murderer will be told from the perspective of one of his alleged victims.Casey Wilson and June Diane Raphael Are Developing a Show for Hulu About a Woman With Anger Issues
Tentatively called Unhinged.
The former NSA employee is the internet's most charming expat in exile.You, Yes You, Can Be the Lucky Owner of Truman Capote’s Ashes
It'll cost a pretty penny, of course.Showtime Is Giving Us the First New Martin Lawrence Stand-up Special in 14 Years
Martin Lawrence Doin' Time: Uncut will air September 9.Television Renaissance Man Michael Strahan to Produce a Cop Drama for ABC
Strahan's first scripted drama project will focus on a former football player.Why Most of This Summer’s TV Felt Like a Flashback
What should've made it?Netflix Just Announced Its Fall Comedy Special Lineup
Featuring Reggie Watts, Dana Carvey, and more.Patrick Wilson and Vera Farmiga Join Liam Neeson in The Commuter
We're reminded of Hollywood's damaging stereotypes whenever Donald Trump speaks.Sarah Paulson to Play Geraldine Page in Ryan Murphy’s New Anthology Series Feud
It was only a matter of time.