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damage control

Reebok Dropped Rick Ross

ATLANTA, GA - SEPTEMBER 29:  Rick Ross performs onstage at the 2012 BET Hip Hop Awards at Boisfeuillet Jones Atlanta Civic Center on September 29, 2012 in Atlanta, Georgia.  (Photo by Rick Diamond/Getty Images for BET)

Rick Ross hasn't done a very good job of apologizing for the (now-deleted) date-rape lyrics in Rocko's "U.N.E.N.O," and it's time for him to literally begin paying the price: TMZ reports that Reebok has dropped Ross, stating, "While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse." Maybe he will now?

Photo: Rick Diamond/2012 Getty Images