This week on the Jeff Rubin Jeff Rubin Show, Jeff talks to Evan, Andrew, Michael and Sarah who together form The Gregory Brothers. They talk about how they got together as a group, what they were doing before they found success on YouTube, what makes a good unintentional singer and what the process of songifying a video is like. At the end they even give a little concert.
“The first time that we happened to work together was on this tour in ‘07. We started out as The Gregory Brothers playing Andrew’s album and Sarah’s album and at the end of the tour we had basically merged into one unit playing eachother’s music all the time. It was one year after that, that the videos took off.” - Evan on how they started making music together.
“We got focused on this idea of lets take this technology that already exists out there to modify the sound of a singers voice, and lets see if we can point that at a speakers voice to make it sound like singing. Once we were doing that it was less about creating a remix and more about shaping a real melody. So we were coming at it more from a songwriter’s angle rather than from a DJ’s remix angle.” - The Gregory Brothers on what their idea behind songifying is.
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