controversy

Mountain Dew Pulls Tyler, the Creator Ad

AUSTIN, TX - MARCH 18: Tyler the Creator of Odd Future poses for a portrit backstage at Fader Fort by Fiat during the 2011 SXSW Music Festival on March 18, 2011 in Austin, Texas. (Photo by Roger Kisby/Getty Images) Photo: Roger Kisby/2011 Roger Kisby

PepsiCo has apologized for a Tyler, the Creator–developed ad in which “a battered white woman on crutches is urged by an officer to identify a suspect out of a lineup of black men” and Tyler’s Felicia the Goat character. More than a few people found the ad to be racist, and it was pulled in response to the criticism. Tyler has yet to comment (even on Twitter).

Mountain Dew Pulls Tyler, the Creator Ad