Remember how annoyed you were when that massive three-minute Man of Steel trailer came out and you felt like you basically saw the whole movie? Well, the owners of movie theaters nationwide were equally annoyed. The Hollywood Reporter writes that the National Association of Theater Owners (NATO for short, which is pretty funny) is pushing to limit the length of trailers to two minutes — 30 seconds short of the now standard 2.5 minutes. NATO argues that they are on the front lines with movie patrons and are constantly fielding complaints that the trailers are too long and give away too much of the plot. The studios obviously like their long trailers; that’s why they make them that way. One studio executive told THR, "My trailers are 2.5 minutes because that's what we need to send the right message," adding, “This could be a paradigm shift. Thirty seconds is a long time." There is also the possibility that after the change, theaters will just end up using the saved time to air more trailers, something they are paid to do. How about no trailers before the movies and instead we’ll find a digital location — let’s call it “the Internet” — in which people, at their own discretion, can access trailers of varying length at all times.
Watch our new series!
Vulture’s Secret History of Television
What Are the Best and Worst Musical TV Episodes?View all videos
Most Viewed Stories
How Did a Show Like Mr. Robot End Up on USA?
Quentin Tarantıno on White Supremacy, Obama, and Why He Doesn’t Worry About a Transformers Future
Every Quentin Tarantino Movie, Ranked
Macklemore Has Some ‘Downtown’ Funk for You [Updated]
Miley Cyrus Got to Ask People on the Street What They Think About Miley Cyrus
Stephen Colbert Used to Break Character All the Time, You Just Didn’t Get to See It
Should I Watch Fear the Walking Dead If I Gave Up on The Walking Dead? Your Pressing TV Questions, Answered
T. Swift Asked Lisa Kudrow to Come and Sing ‘Smelly Cat’ Because She Wanted Her Fans to Achieve Pop-Culture Nirvana
Which One Direction Member Has the Most Solo Potential? A Ranking
Buffy’s Nicholas Brendon Walked Off the Set of Dr. Phil, But the Episode Was Still ‘Completed’ [Updated]
Latest News from VultureJon Hamm Might Star in the Sci-Fi Dramedy Marjorie Prime Because He Is Feeling Adventurous Enough to Be a Hologram
Fun! Different!Watch Key & Peele Recreate the Probably-Somewhat-Real, There's-No-Wrong-Answer Gremlins 2 Brainstorm
The Hulkster should be pitched for every movie, maybe.The Twists and Turns of Whorl Inside a Loop
Sherie Rene Scott goes to prison.Hannibal’s Dr. Lecter Might Play the Villain in Doctor Strange
Mads Mikkelsen would play the antagonist.Miley Cyrus on Nicki Minaj’s VMAs Tweets: ‘You Made It About You’
"What I read sounded very Nicki Minaj, which, if you know Nicki Minaj is not too kind. It’s not very polite."Could Walt’s Gun-in-the-Trunk Plan in Breaking Bad’s Finale Work?
MythBusters tackled the purportedly ludicrous finale of Breaking Bad.IFC Also Delays Documentary Now! Episode Because of Virginia Shooting
"Kunuk" will air in its place.Adele’s Next Album Will Reportedly Be Released This November
Finally!Rock the Kasbah Trailer: Bill Murray Rocks the Something Something
He also appeared in Darlene Love's new video.Buffy’s Nicholas Brendon Walked Off the Set of Dr. Phil, But the Episode Was Still ‘Completed’ [Updated]
"Dr. Phil went for the jugular."
Let's make a baby!Your GIF Guide to Macklemore’s Bonkers, Broadway-Inspired ‘Downtown’ Video
Introducing the moose-ped.John Oliver Loves Pointing Out Americans’ Geography Obliviousness Like He’s Some Genius Michael Jordan of Geography
Like you know where Uruguay is, John.Homeland Season 5 Trailer: Carrie Just Wants to Live a Normal German Life
Willkommen!Jessica Lange Isn’t Gone From American Horror Story Forever, Don’t Worry
The Oscar-winning actress has been a staple of the show since its inception.Mary Gaitskill on Her First Novel in a Decade and Ambivalence Towards Motherhood
The Mare seems awfully sweet. Don’t be fooled.Here’s Your First Glimpse of John Boyega With a Lightsaber in New Star Wars: The Force Awakens Video
And he looks mad.This America’s Best Dance Crew Performance to ‘Shut Up and Dance’ Will Make You Feel Alive Again
It's the best episode yet.Difficult People Will Return to Hulu for a Second Season
Beyoncé should recap it.Macklemore Has Some ‘Downtown’ Funk for You [Updated]
Bruno Mars is probably giving a lot of side-eye right now.