Remember how annoyed you were when that massive three-minute Man of Steel trailer came out and you felt like you basically saw the whole movie? Well, the owners of movie theaters nationwide were equally annoyed. The Hollywood Reporter writes that the National Association of Theater Owners (NATO for short, which is pretty funny) is pushing to limit the length of trailers to two minutes — 30 seconds short of the now standard 2.5 minutes. NATO argues that they are on the front lines with movie patrons and are constantly fielding complaints that the trailers are too long and give away too much of the plot. The studios obviously like their long trailers; that’s why they make them that way. One studio executive told THR, "My trailers are 2.5 minutes because that's what we need to send the right message," adding, “This could be a paradigm shift. Thirty seconds is a long time." There is also the possibility that after the change, theaters will just end up using the saved time to air more trailers, something they are paid to do. How about no trailers before the movies and instead we’ll find a digital location — let’s call it “the Internet” — in which people, at their own discretion, can access trailers of varying length at all times.
Most Viewed Stories
Watch All of the Trailers Released at San Diego Comic-Con
Ian McShane Has No Regrets About Spoiling Game of Thrones
Rihanna Warns Her Audience, ‘I Don’t Want to See You Catching Any Pokémons Up in This B–’
A Stranger Things Glossary: Every Major Film Reference in the Show, From A–Z
When Did the Media Turn Against Taylor Swift?
Marvel vs. DC: Which Superhero Movies Won Comic-Con?
On the Set of Jill Soloway’s Next Show, I Love Dick
All 151 Pokémon in Pokémon Go, Ranked
Last Week Tonight: Usher, Sheryl Crow, Cyndi Lauper and Others Sing ‘Don’t Use Our Song’
Latest News from VultureMarni Nixon, the Voice Behind My Fair Lady, West Side Story, and More, Dies at 86
Nixon's career as a vocal "ghost" earned her the nickname "The Voice of Hollywood."Conan Reveals Himself to Be an Ancient Crone Sorceress, Surprising Few
You always wondered about that ostentatious choker he always wears ...Stranger Things’ Finn Wolfhard on Kissing Scenes and How He Became an Actor
“'Kissing sucks. That sucked.' That's what she said.”Trainspotting 2 Teaser: Still ’Spotting After All These Years
They've got a lust for life.Fresh Off the Boat Is Going to Taiwan for Its Season 3 Premiere
The three-day shoot will show off some of Taipei's landmarks, cuisine, and street markets.Last Week Tonight: Usher, Sheryl Crow, Cyndi Lauper and Others Sing ‘Don’t Use Our Song’
Musicians really don't like when politicians use their songs.BrainDead Recap: Everybody Hates Everybody
This episode is a big step backwards from a very fun cliffhanger.California Wildfire Destroys Sable Ranch, a Popular Western-Themed Movie and TV Set
The location was used in Motel Hell, 24, Robin Hood: Men in Tights, and others.30 People Arrested at Guns ’N Roses Concert, Proving GNR Still Rock and Roll
Welcome to the Jungle.
Liev Schreiber and Jon Voight hit the road.
Can Vice Principals keep upping the stakes of its cartoon shenanigans?Rihanna Warns Her Audience, ‘I Don’t Want to See You Catching Any Pokémons Up in This B–’
Catch Rihanna then Rattata.Survivor’s Remorse Season Premiere Recap: Say Uncle
Mike Epps really put Survivor's Remorse in a pickle.Roadies Recap: Things to Undo in Denver
If Roadies ditched the romance, this would be a lovely hour of television.Ballers Recap: The Rock Teaches Feminism
Never change, Ballers.Comic-Con: Sherlock Is Going Extra Dark for Season 4
And the show's creative team offered some very vague clues.Preacher Recap: The Quality of Mercy
"Finish the Song" sets the stage for an epic finale.Power Recap: Be Cool
This episode should be Naturi Naughton's Emmy submission.The Night Of Recap: Ugly Cats in Small Cages
"A Dark Crate" feels overstuffed at times, but it also has moments of wonderful restraint.Max Landis Doesn't Mind Some Stink, is Writing a Pepé Le Pew Movie
Whether you like it or not, mon chéri.