Remember how annoyed you were when that massive three-minute Man of Steel trailer came out and you felt like you basically saw the whole movie? Well, the owners of movie theaters nationwide were equally annoyed. The Hollywood Reporter writes that the National Association of Theater Owners (NATO for short, which is pretty funny) is pushing to limit the length of trailers to two minutes — 30 seconds short of the now standard 2.5 minutes. NATO argues that they are on the front lines with movie patrons and are constantly fielding complaints that the trailers are too long and give away too much of the plot. The studios obviously like their long trailers; that’s why they make them that way. One studio executive told THR, "My trailers are 2.5 minutes because that's what we need to send the right message," adding, “This could be a paradigm shift. Thirty seconds is a long time." There is also the possibility that after the change, theaters will just end up using the saved time to air more trailers, something they are paid to do. How about no trailers before the movies and instead we’ll find a digital location — let’s call it “the Internet” — in which people, at their own discretion, can access trailers of varying length at all times.
Trending Video on Vulture
Most Watched on Vulture
Most Viewed Stories
The Highs and Lows of Fox’s Rocky Horror Picture Show
Anne Hathaway Truthers, Rejoice: She Admits She Faked Her Way Through That Oscar Acceptance Speech
You Should Buy a PlayStation 3 Even If You Don’t Play Video Games
Who Is Negan Going to Kill on The Walking Dead Season 7 Premiere?
Review: Not Much Light in Fox’s Rocky Horror Picture Show
The Best Place for Women in Action Movies Is Next to Tom Cruise
Every Episode of Black Mirror, Ranked From Worst to Best
The Existence of Christine Chubbuck’s Suicide Video Has Been Confirmed
9 British Murder-Mystery Shows to Stream Right Now
Latest News from VultureBeloved Veteran Stand-Up and 'Comics Comic' Kevin Meaney Has Died
He was 60.High Maintenance Recap: A Buffalo Smile
"Sometimes your best is just putting your pants on for the day, you know?"Watch Lauryn Hill Perform 'Rebel' on Charlie Rose
This ain't a miseducation, it's an education.Rejoice! Catastrophe Creator Sharon Horgan Has Sold a Fracking Comedy to Fox, and Olivia Colman Will Star
Bad Sugar comes to the U.S. from the U.K., like all good things.Here are Rachel Bloom's Favorite Songs and Song-Based Memories About Sex and Death
Go ahead and place your bets on Manchester by the Sea and Moonlight.Kanye Made a Very Sweet Video for Kim's Birthday
It consists largely of home video shot by her father Robert.The Rock and Will Ferrell are Tag-Teaming a Wrestling Pilot at Fox
Can you smell what they're cooking? It's a TV show. That's what a TV show smells like.Chris Pine Joins A Wrinkle in Time; Ava DuVernay Settles the Question of the Best Superhero-Chris
This cast is stacked.Donald Glover Is Your New Lando Calrissian in the Star Wars Han Solo Prequel
Your wish came true.
It all happened Down Under.Daisy Ridley Uses Jedi Mind Tricks on a Wolf; Speculates on Rey’s Parentage
“I went on a moonlit hike with wolves on Sunday at a wolf sanctuary."Leonardo DiCaprio Has a New Biopic to Star In As Music Producer Sam Phillips
The master of disguise will play a famed rock-and-roll producer.Bill Murray Stops by White House Press Briefing to Talk Sports and Otherwise Hang
Why not?BBC America’s Dirk Gently’s Holistic Detective Agency Will Try Your Patience
It’s a big dumpster full of ideas and images, some intriguing, others baffling, most rather meh.7 Most Absurd Lines From R. Kelly’s Christmas Album
You better believe there's a song about getting holly jolly with Mrs. Claus.Get Jazzed: Jennifer Lawrence Is Playing Zelda Fitzgerald in Ron Howard Biopic
One "It" girl playing another.Moonlight’s Barry Jenkins on Directing One of the Best Films of the Year
The up-and-coming director talks sexuality, masculinity, and why he can't watch his own movie.This Is What a $30,000 Cosplay Outfit Looks Like
Thomas DePetrillo's extreme costume business started with the sale of his car wash.Every Episode of Black Mirror, Ranked From Worst to Best
The definitive ranking of all 13 episodes.