Tyler, the Creator Defends His Mountain Dew Ad

Photo: Stephen Lovekin/2012 WireImage

On Wednesday, PepsiCo pulled and apologized for a Tyler, the Creator–developed Mountain Dew ad that was deemed racist — most notably by Dr. Boyce Watkins, a Syracuse University professor. Tyler has finally commented in a long conversation with Billboard, and he stands by the commercial: "There's no type of hate being portrayed in that work of art at all." And "The stereotypes are what I'm confused on, no one was even thinking about that … I wasn't thinking, 'Oh, let's use all black [people]; or whatever." Watkins had since softened his stance, saying that he studied Tyler's music and has an "altered perspective," but he's still not okay with the ad: "If you have a voice that reaches millions, u have an obligation to use that voice responsibly. Accidental racism is not a valid excuse." Anyway, the full Tyler interview is here.