On Wednesday, PepsiCo pulled and apologized for a Tyler, the Creator–developed Mountain Dew ad that was deemed racist — most notably by Dr. Boyce Watkins, a Syracuse University professor. Tyler has finally commented in a long conversation with Billboard, and he stands by the commercial: "There's no type of hate being portrayed in that work of art at all." And "The stereotypes are what I'm confused on, no one was even thinking about that … I wasn't thinking, 'Oh, let's use all black [people]; or whatever." Watkins had since softened his stance, saying that he studied Tyler's music and has an "altered perspective," but he's still not okay with the ad: "If you have a voice that reaches millions, u have an obligation to use that voice responsibly. Accidental racism is not a valid excuse." Anyway, the full Tyler interview is here.
Trending Video on Vulture
Most Watched on Vulture
Most Viewed Stories
No One Can Decide Whether This Is a Picture of Bill Murray or Tom Hanks
All Hail Tom Hanks’s David S. Pumpkins, the King of Halloween You Didn’t Know You Needed
The 70 Greatest Conspiracy Theories in Pop-Culture History
The Empty Violence of The Walking Dead
Ron Howard Reacts to Tom Hanks’s Impression of Him on SNL
Adele Gives Concertgoer Hillary Clinton the Best Birthday Present: An Endorsement
Did You Catch Abraham’s Peace Sign to Sasha on The Walking Dead?
The 26 Best TV Shows to Binge-Watch in 20 Hours or Less
Saturday Night Live’s Pete Davidson Says ‘I Would’ve Killed Myself’ Without Kid Cudi’s Music
This Is Us Recap: Are You Ready for Some Football?
Latest News from VultureRuPaul’s Drag Race All Stars Remember the Pulse Nightclub in Orlando
"For that to happen that night was a nightmare."What This Is Us Gets Right About Being a Black Kid in a White Family
As a black adoptee raised in a white family, watching the show touches on some truths.On Taking the ‘Hall’ Out of ‘Concert Hall’: Nontraditional Spaces Open Up
Do they bring new audiences, and do those new audiences connect with the music?Muppet Babies Are Coming Back to Ruin Your Childhood
Why so creepy?How Mindy Kaling Became the ‘Bill Murray of the Brown Internet’
"She’ll just show up with random comments and make everyone’s day."Abba Is Planning a Cryptic ‘Virtual and Live Experience’ to Enable a New Generation of Dancing Queens
Gimme! Gimme! Gimme! A ticket to this, please.The Shins Return With Video for ‘Dead Alive,’ Which Will Change Your Halloween, I Swear
You gotta hear this one spoooooooky song.Be Very Glad America Never Had to Endure Donald Trump’s Scrapped Reality Show About Beauty Pageant Queens
He tried and failed to turn Ivanka Trump into a reality TV star.Martha Stewart Reveals Her Sexting Past During a Game of ‘Never Have I Ever’
"I have used technology for a lot longer than you have."Lady Gaga Forces Matt LeBlanc to Pick Which Friends Character He’d Sleep With, Defying Years Upon Years of Friends Canon
There is a canon that must be respected, people.
First they came for the sidewalks.Black Mirror Creators Reveal the Scene That Was So Bleak, Even They Knew They Had to Cut It
Gloomy, desolate spoiler alert.The Flash Recap: Greetings From Earth-19
The Flash returns to top form with "The New Rogues."Barry Crimmins on Working With Louis C.K. on His First Special, the Passing of Kevin Meaney, and This Election
"Then the next call will be some comic thinking they’re being screwed over and I’ll explain, 'Of course you are, it’s your job!'”Aden Young Sends Off Rectify With a Walk Through His Most Memorable Scenes
"Part of me is very sad to let him go, but I know that that day is coming."New Rules Don’t Apply Trailer: Warren Beatty’s Howard Hughes Movie Is Brimming With Shenanigans
Alden Ehrenreich and Lily Collins co-star as youngsters in love.Kesha Has Already Written and Recorded 22 New Songs That Are Just Waiting to Be Released
Including work produced by Ben Folds.Drakeworld, and 5 Other Theme Parks That Would Be Better Than Westworld
Who wants to go to the Wild Wild West?Luke Cage Recap: Hostage Situation
Misty Knight and Claire Temple should get their own Marvel show.Ben & Lauren: Happily Ever After? Recap: The CHAD No One Asked For
Why is this happening?