On Wednesday, PepsiCo pulled and apologized for a Tyler, the Creator–developed Mountain Dew ad that was deemed racist — most notably by Dr. Boyce Watkins, a Syracuse University professor. Tyler has finally commented in a long conversation with Billboard, and he stands by the commercial: "There's no type of hate being portrayed in that work of art at all." And "The stereotypes are what I'm confused on, no one was even thinking about that … I wasn't thinking, 'Oh, let's use all black [people]; or whatever." Watkins had since softened his stance, saying that he studied Tyler's music and has an "altered perspective," but he's still not okay with the ad: "If you have a voice that reaches millions, u have an obligation to use that voice responsibly. Accidental racism is not a valid excuse." Anyway, the full Tyler interview is here.
Most Viewed Stories
Orange Is the New Black’s Samira Wiley on Poussey’s Devastating Scene, Black Lives Matter, and Looking Straight Into the Camera
HBO’s The Night Of Unfolds Like a Fat Crime Novel
Channing Tatum Speaks Out About the Stanford Sexual Assault Case
Kanye West Just Premiered His ‘Famous’ Music Video and It Is NSFW
Jesse Eisenberg Tells Off Anti-Gay Protesters at London Pride Parade
Outlander's Tobias Menzies on Black Jack’s Brother and the Things You Do for Love
The Story Behind Claire's Big Discovery on Outlander
Here’s the Naked-People-In-Bed Painting That Influenced Kanye’s ‘Famous’ Video
Jon Snow Has a Very Obvious Rubber Sword
Why Game of Thrones’ Tower of Joy Flashback Is So Important
Latest News from VultureGames of Thrones Season Finale Recap: Winter Is Here
A very fine season ends with bloodshed, an explosive coup, and thorny questions about faith.Veep Season Finale Recap: I Hate This Country
Tom James is a dirtbag.Prince Tribute at the BET Awards: Jennifer Hudson, Stevie Wonder, Janelle Monáe, The Roots and Others Perform
Prepare to weep purple tears at these harmonies.Roadies Series Premiere Recap: The Load-In
The pilot suffers from Cameron Crowe's worst tendencies, but Roadies still seems promising.Why Game of Thrones’ Tower of Joy Flashback Is So Important
It's a scene book readers had been waiting for since 2011.Silicon Valley Season Finale Recap: Fear of the Walking DAUs
The Emmys need to stop ignoring Thomas Middleditch and T.J. Miller.Let’s Discuss Tonight’s Episode of Game of Thrones, ‘The Winds of Winter’
Season six comes to a dramatic finish.Preacher Recap: The Road to Hell
"What's inside of you, it isn't God."Ray Donovan Season Premiere Recap: Stage Zero
"Girl With Guitar" offers hope that Ray Donovan will regain its footing.Beyoncé and Kendrick Lamar Surprise The BET Awards with a Performance of 'Freedom'
Watch her slay.
"I like the pace, but I feel like it’s not really sustainable."Salutations and Greetings to Nick Kroll and John Mulaney, Who Are Going to Star in Oh, Hello on Broadway
As their alter egos Gil Faizon and George St. Geegland.Join Vulture’s Game of Thrones Season 6 Finale Liveblog
Sunday night at 9 p.m.Here to Make Sunday Suck a Little Less Is Rihanna, Teasing Her New Single ‘Sledgehammer’
Thanks, RiRi.Some Very Funny People Are Lending Their Voices to The Lego Ninjago Movie
It’s a Lego world, we’re all just living in it.In a Classic Deadpool Move, Deadpool Crashed the Japanese X-Men: Apocalypse Trailer
Open invitation for him to crash all trailers.Jon Snow Has a Very Obvious Rubber Sword
The strongest rubber in the seven kingdoms.A Second Hearing for Prince’s Estate Case Has Been Scheduled
Everyone wants a piece of the Purple One’s money.50 Cent Arrested for Using Profanity in the Caribbean; His Fine Will Be Significantly Greater Than 50 Cents
Following a performance in St. Kitts.Prince’s ‘Yellow Cloud’ Guitar Just Sold at Auction for $137,500
Ah, the benefits of being rich.