Jay-Z's Magna Carta Holy Grail ad features a lot of lofty talk about writing new rules for the digital age and the "wild wild West" of the Internet. But it wasn't just hot air — Hova and Samsung's tactics actually got the Recording Industry Association of America to tweak its system. While it used to take 30 days for albums to be officially certified platinum or gold ("to take into account potential returns of physical product — CDs, cassettes, vinyl, etc. that could be shipped to brick and mortar retailers and returned"), now an album's digital sales can earn it a shiny certification on day one. Physical sales will still take 30 days to be factored in. The RIAA opines that the old way "no longer makes sense," and that Jay-Z's gambit is "a novel and creative marketing move and it has rightly stimulated a healthy conversation about the sale's meaning and implications for the modern music business." So Magna Carta Holy Grail will probably be platinum by the end of July 4, unless the 1 million free in-app downloads aren't redeemed? Still a little fuzzy on that, but sounds right. Billboard, meanwhile, still aren't budging.
Watch our new series!
Vulture’s Secret History of Television
Let’s Salute the Worst Superhero TV ShowsView all videos
Most Viewed Stories
Miley Cyrus’s Dead Petz Is Hard to Like, or Even Endure
How Captain America’s Stuffed Cast Caused a Marvel Civil War
Some Hero Drew Game of Thrones People As Bob’s Burgers People
Listen to Janet Jackson’s Very Lovable ‘Unbreakable’
Watch Young Angelina Jolie Own This Acting Class
Mark Ruffalo Confirms That, Incredibly, Hulk Won’t Be in Captain America: Civil War
The Rise of the Sadcom
7 Books You Need to Read This September
Why Mr. Robot Is Not a Great Show (Yet)
Take a Breath — the ‘Wildest Dreams’ Video Isn’t Racist — Now Exhale
Latest News from VultureThe New Star Wars BB-8 Toy Is So Cute, I Nearly Lost My Mind
Maybe he's not totally over being famous.Best Time Ever Promo: Neil Patrick Harris Will Be Doing Lots of Pranking
Call him Sir Pranks-A-Lot.What Can We Learn About Force Awakens From the New Star Wars Talking Toys?
Finn speaks!Alex Gibney’s Steve Jobs: The Man in the Machine Challenges Nearly Every Aspect of the Jobs Brand
It’s a skeptical essay, a meditation, a corrective.Idris Elba Is a Frighteningly Good Warlord in Netflix’s Beasts of No Nation
Can he get Netflix an Oscar?unREAL’s Freddie Stroma to Play Sam’s Hunky Brother on Game of Thrones
The role should not be too much of a stretch.Gary Indiana’s Great Material
What would Bob Barker think?The 12 Zaniest, Most Memorable Wigs on Key and Peele, According to Their Hairstylist
The crazier the hair, the closer to God.
Know your enemies.Force Friday: A Guide to the Star Wars Merchandise Mayhem
Disney is premiering new Force Awakens merchandise with a 24-hour international spectacle.How Captain America’s Stuffed Cast Caused a Marvel Civil War
Disputes over the budget of next year's superhero film caused a corporate reshuffling at Marvel.The Transporter: Refueled Is Stupid-Fun, But You’ll Miss Jason Statham
The Transporter: Refueled is stupid, stupid, stupid — and it certainly knows it.Chrissie Hynde Stands by Her Controversial Rape Comments
"If you don’t want my opinion, don’t ask me for it."The Carmichael Show’s David Alan Grier on How Fast the World Is Changing and Playing the Cowardly Lion in The Wiz
They are very excited!!7 Books You Need to Read This September
Awkward City. Population: Jimmy.