This might seem like X-Men inside baseball, but stay with us: Days of Future Past is a long year away, so director Bryan Singer and co. have launched a viral advertisement for the Sentinels, the franchise's mutant-hunting robo-baddies. There's a twist, as Trask Industries are earnestly promoting the Sentinels as a boon to mankind. (There's a pretty thorough website for the company; it's got a picture of a Sentinel overseeing Ronald Reagan's 1981 inauguration.) It feels more than a little like if Battlestar Galactica had a commercial promoting Cylons as awesome household helpers before they, y'know, revolted and destroyed the human race.
And below is a crucial image of Game of Thrones star Peter Dinklage as Bolivar Trask, the creator of those delightful, helpful Sentinels: