The prospect of an 'N Sync reunion and performances by Lady Gaga, Kanye West, and Katy Perry didn't do much to boost viewership for last night's MTV Music Video Awards. The telecast drew 10.1 million viewers, the smallest audience for a Sunday night VMAs since 2009's show (9 million viewers). Tune-in was also well below both the record-setting 12.4 million who watched 2011's VMAs (which also featured performances by Gaga and Perry) and the 11.4 million who watched in 2010 . What's more, while 10 million viewers certainly isn't a small audience, the VMAs only drew about 25 percent more viewers than June's BET Awards (7.7 million) and about 15 percent more than last month's Teen Beach Movie (8.4 million). And it actually attracted fewer viewers than Discovery's June Skywire special featuring Nik Wallenda. On the positive side, the 2013 VMAs did do much better than last summer's telecast, though that was expected: The 2012 VMAs aired on a Thursday, one of only two non-Sunday VMAs during the past decade. Last year's show also aired opposite President Obama's acceptance speech on the final night of the 2012 Democratic National Convention. Still, the 2013 VMAs can claim one record: Per Twitter, Miley Cyrus's twerk-tastic performance resulted in 306,000 tweets per minute — crushing the previous record 268,000 TPMs set during Beyoncé's Super Bowl performance earlier this year. Yay?
Most Viewed Stories
The Rocky Horror Picture Show Cast Takes Their 40th-Anniversary Reunion Photo
Get to Know Matt Jackson, the 23-Year-Old Who Is Killing Everyone on Jeopardy
American Horror Story: Hotel Premiere Recap: The Bed Bugs Bite
Amy Schumer’s Saturday Night Live Promos Document the Exact Moment the Backlash Started
Beyoncé and Jay Z Are Moving Into the Mansion From The Big Lebowski
American Horror Story: Hotel Is Tedious, Insufferable, and Occasionally Exhilarating
9 Types of People You Meet by Age 30, As Found in Sloane Crosley’s New Novel The Clasp
Is AHS Really That Scary? Your Pressing TV Questions, Answered
Empire Recap: What Can't Cookie Do?
Daniel Craig Prefers Suicide to Playing James Bond Again
Latest News from VultureHere’s Every Single Thing Lady Gaga Did on American Horror Story: Hotel
Warning: Contains some gross GIFs.The Season Two Trailer for Catastrophe Is Catastrophically Amusing
"I think it may have been irresponsible for us to procreate."New Marvel’s Jessica Jones Teaser: David Tennant Is Purple, Krysten Ritter Is Blue
He's only slightly purple.John Stamos to Be Charged for Driving Under the Influence of GHB
He was arrested back in June.Michaela Watkins on the Interesting Women She’s Played, From Sarah Koenig to Casual
"If nobody calls me to play [Sarah Koenig], I’m gonna be a little hurt."Taylor Swift Will Only Beef With Other Pop Stars Through Texts From Now On
She's done with Twitter arguing.Belarus’s Svetlana Alexievich Wins Nobel Prize for Literature
The Belarusian historian is the 14th woman to win the prize.You’re the Worst Recap: Erotic Tales
“You’re not writing recaps, are you?"Taraji P. Henson and Terrence Howard Stage a Fake Fight to Prove They’re Not Really Fighting
Don't be scared, Jussie!Game of Thrones Gets a New Red Priestess for Season 6
Melanie Liburd is joining the cast.
Scenes involving both Teddy and Scarlett made me cry. Please respect my privacy during this difficult time.Keanu Reeves When He Read the Script for Speed 2: ‘Ahhh!’
Heh.The Harry Potter Books Have Finally Hit Apple in a New, Digitally ‘Enhanced’ Way
The series is now available on iBooks.James Corden and Stevie Wonder Create a Song About Veganism in Their ‘Carpool Karaoke’ Outtakes
It's so catchy, you might consider giving up bacon. Okay, no you won't.Arrow Recap: Fooled for the Summer
Call your doctor today to ask if Olicity is right for you.Janet Jackson, N.W.A, Nine Inch Nails, and More Are Nominated for the Rock and Roll Hall of Fame
Chaka Khan, the Smiths, and Chicago are also nominated.Black-ish Recap: Dance With Pops
I'm always surprised when I actually laugh out loud on Black-ish.Rehearsing for Broadway With James Earl Jones and Cicely Tyson
A play about aging gracefully (and otherwise) reunites two stars with a whole lot of life experience.Rihanna Finally Unveiled the Cover, Title of Her Next Album
No release date, though.Watch Conan’s Version of a Tech Biopic: Michael Dell
"Don't think different ... think same!"