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show lee the money

Spike Lee’s Kickstarter Campaign Is a Success

Director Spike Leeattends the "After Earth" premiere at Ziegfeld Theater on May 29, 2013 in New York City.

On July 22, Spike Lee announced his intention to fund his next film through Kickstarter. His goal was to raise $1,250,000 and he reached it with four days to spare. Unlike Veronica Mars and Zach Braff’s nostalgia-aided campaigns, Lee had to really grind this out, continually thinking of new giveaways. Still, the most successful incentive, not surprisingly, was getting to sit next to Lee courtside at a Knicks game. As of this posting, 28 people paid $10,000 for that honor, including Steven Soderbergh. Okay, now he has to go actually make the thing and likely buy so much postage. 

Photo: Stephen Lovekin/Getty Images