Everything You Thought You Knew Was a Lie: @Horse_ebooks Is a Fake ‘Art Project’

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What’s real? What’s an illusion? Can you ever trust anything on the internet? Can you ever even trust another human being? Are we all just tied up in a cave, watching shadows on a wall that we think are real life? These are the foundation-shaking questions raised by the shocking news that beloved Twitter account @Horse_ebooks was not, as people assumed, a rouge spam bot, but was instead a secret, human-controlled “art project” by Jacob Bakkila and Thomas Bender.

If you’re unfamiliar with the @Horse_ebooks phenomenon, we dove deep on it last year. But all of that research and conjecture turns out to have been for naught, as we’ve all been conned by a guy from Buzzfeed and a guy who used to work for Howcast.

In retrospect, maybe it was too beautiful and perfect to be a random and accidental creation. Of course tweets like this came from a human brain:

In Just Two Hours, You Can Learn How to Keep Thousands of Dollars in Your Pocket and Put Salespeople At Your Mercy, Begging You To Buy Their

— Horse ebooks (@Horse_ebooks) September 4, 2013

Here’s a video they made about it that doesn’t really explain much: