Everything You Thought You Knew Was a Lie: @Horse_ebooks Is a Fake ‘Art Project’


What’s real? What’s an illusion? Can you ever trust anything on the internet? Can you ever even trust another human being? Are we all just tied up in a cave, watching shadows on a wall that we think are real life? These are the foundation-shaking questions raised by the shocking news that beloved Twitter account @Horse_ebooks was not, as people assumed, a rouge spam bot, but was instead a secret, human-controlled “art project” by Jacob Bakkila and Thomas Bender.

If you’re unfamiliar with the @Horse_ebooks phenomenon, we dove deep on it last year. But all of that research and conjecture turns out to have been for naught, as we’ve all been conned by a guy from Buzzfeed and a guy who used to work for Howcast.

In retrospect, maybe it was too beautiful and perfect to be a random and accidental creation. Of course tweets like this came from a human brain:

In Just Two Hours, You Can Learn How to Keep Thousands of Dollars in Your Pocket and Put Salespeople At Your Mercy, Begging You To Buy Their

— Horse ebooks (@Horse_ebooks) September 4, 2013

Here’s a video they made about it that doesn’t really explain much: