Viewers of ABC’s Modern Family are the most affluent of network television watchers, while Bob’s Burgers viewers are at the opposite end of the spectrum. The Wrap analyzed average median income of primetime viewers from Nielsen’s data, and determined that the median income for viewers in the 18-49 demographic is $81,100 for Modern Family viewers, while Bob’s Burgers viewers earn $48,800.
On the richer end of things, Parks and Recreation draws the second most affluent viewers with a median income of $81,000. Sitcoms The Goldbergs, The Mindy Project, How I Met Your Mother, New Girl, The Michael J. Fox Show, Super Fun Night, Trophy Wife, and The Middle all have viewers with a median income betweeon $70,000 and $74,000, putting them in the “richest” top 20 primetime network shows. On the bottom are Fox’s animated comedies; just above Bob’s Burgers is American Dad with $49,100, Family Guy with $53,400, and The Simpsons with $54,100.
On the high end of the spectrum, shows like Parks and Modern Family are award-winning and critically acclaimed shows that are more likely to draw affluent, educated viewers. Animated shows skew towards a younger audience, often made up of viewers in lower-earning positions.