HBO Is Putting the Girls Premiere on YouTube

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Lena Dunham, Jemima Kirke, Zosia Mamet, Allison Williams. Photo: Photo courtesy Jessica Miglio/HBO

Even people who lack a friend or distant Facebook acquaintance with an HBOGo password will be able to watch tonight's two-part Girls season-three premiere within 24 hours: HBO announced that the episodes will be uploaded to the network's YouTube channel at 10 a.m on Monday. HBO's vice-president of social media and marketing told Mashable that making Girls available online for free is part of an effort to an audience that is an "increasingly challenging demographic to reach with traditional means." Hannah would be proud.