HBO's Looking is still looking for its audience: Sunday's premiere was seen by just 338,000 viewers at 10:30 p.m., per Nielsen. That's less than half the audience of lead-in Girls (799,000 viewers, down from 1.1 million last week), and in the same ballpark as HBO's short-lived Enlightened (which drew 300,000 viewers with its post-Girls second season debut last January). HBO notes that, with various Sunday replays, Looking nearly doubled its audience, to 606,000 viewers. And it's worth remembering that HBO shows draw most of their audience post-premiere: The network says that True Detective, which bowed to 2.3 million viewers, has already reached 6.3 million subscribers via replays, HBO GO, and HBO on demand. That said, the fact that so many Girls viewers weren't even curious to stick around for Looking has to be a bummer for HBO execs, even if just a little. HBO is very patient with its shows and doesn't judge on Nielsen numbers alone. But as Enlightened demonstrated, ratings do matter at HBO.
Most Watched on Vulture
Most Viewed Stories
Analyzing the Crazy, Complicated Credits of Avengers: Infinity War
America’s Next Top Model Recap: Undercover B*tch
What’s New on Netflix: March 2018
On My Block Is a Remarkable Coming-of-Age Story
Here’s Why Ben Affleck Was at the Beach With That Terrible Back Tattoo
Cynthia Nixon Is Running for Office, But Some Can Only See Miranda Hobbes
Every Episode of Black Mirror, Ranked From Worst to Best
Let Them Be Your Stars Again: NBC’s Smash Could Get a Stage Reboot
Let’s Talk About the Ending of Annihilation
Fifth Harmony’s Successor Should Be Little Mix
Latest News from VultureWatching Jimmy Kimmel Get a Colonoscopy Is Soothing, In Its Way
Katie Couric cheers him on, 18 years after she televised her own procedure.Olivia de Havilland and FX Debate Whether ‘Bitch’ Is Worse Than ‘Dragon Lady’ in Court
This is turning out to be a real dragon lady of a lawsuit.Let Them Be Your Stars Again: NBC’s Smash Could Get a Stage Reboot
Fade in a TV revival.Syfy’s Nightflyers Trailer: George R.R. Martin Presents…Space
“It’s Psycho in space.” Well, don’t mind if we do.America’s Next Top Model Recap: Undercover B*tch
Never underestimate Top Model in doing wrong by its contestants.Rise Recap: Totally Effed
How is this show on Mr. Mazzu’s side?Ringo Starr Finally Got Knighted, So Who’s Laughing Now, Quincy Jones?
The Beatle received his honor from Prince William at Buckingham Palace on Tuesday.Beyoncé And Jay Z Have Gone On The Run To Film A Video In Jamaica
They’re riding motorbikes through the streets.Amy Poehler Is Directing Wine Country And It Stars All Her Cool Friends
With Maya Rudolph and Tiny Fey and Rachel Dratch, and Ana Gasteyer and more.Fifth Harmony’s Successor Should Be Little Mix
If Fifth Harmony has moved on, it’s time to let Little Mix move in.
How 27 different stars figured out their unusual placement in the billing block.The 25 Most Essential Roseanne Episodes
Ahead of ABC’s Roseanne revival, reacquaint yourself with the Conner family.You Crazy Kids Literally Bought All of John Oliver’s Gay Rabbit Children’s Books
Another printing will be coming soon.The Tag Trailer Shows a Wonderful World Where Jon Hamm and Hannibal Buress Hang Out
Just a bunch of best friends playing the same game for 30 years.The Handmaid’s Tale Cast Explains What’s Really Under Those Cloaks
“Granny panties, don’t knock ‘em! They’re pretty comfortable.”Which Musical Should Madeline Produce in Big Little Lies Season Two?
Legally Blonde would be a pretty great choice.Cynthia Nixon Is Running for Office, But Some Can Only See Miranda Hobbes
Many were immediately dismissive of the actor-activist’s candidacy.Ethan Hawke and Paul Dano Will Star in Sam Shepard’s True West on Broadway
It’ll be the first Broadway production of a Sam Shepard play since his death in 2017.Love, Simon Is a Sweet, Toothless, and Utterly Unstoppable Love Story
Like the chorus of a latter-day Taylor Swift song, it will lift you up, goddammit, and good luck trying to stop it.Cynthia Nixon Gets Delayed by Subway on Her Way to Try to Fix the Subway