HBO's Looking is still looking for its audience: Sunday's premiere was seen by just 338,000 viewers at 10:30 p.m., per Nielsen. That's less than half the audience of lead-in Girls (799,000 viewers, down from 1.1 million last week), and in the same ballpark as HBO's short-lived Enlightened (which drew 300,000 viewers with its post-Girls second season debut last January). HBO notes that, with various Sunday replays, Looking nearly doubled its audience, to 606,000 viewers. And it's worth remembering that HBO shows draw most of their audience post-premiere: The network says that True Detective, which bowed to 2.3 million viewers, has already reached 6.3 million subscribers via replays, HBO GO, and HBO on demand. That said, the fact that so many Girls viewers weren't even curious to stick around for Looking has to be a bummer for HBO execs, even if just a little. HBO is very patient with its shows and doesn't judge on Nielsen numbers alone. But as Enlightened demonstrated, ratings do matter at HBO.
Most Viewed Stories
Game of Thrones Has a Gay Problem
Okay, But Who’s Going to Kill Cersei Now on Game of Thrones?
The Best TV Shows of 2016 (So Far)
What’s New on Netflix: July 2016
The Real Housewives of New York City Recap: The Twilight Calzone
What Will Happen in Game of Thrones Season 7?
The Best Songs of 2016 (So Far)
Latest News from VultureZac Efron and Adam DeVine Are Two for Sure Real Life Friends Being Torn Apart By Fans Who Just Want to Rumble
Not even Adam DeVine's relative "treasure troll"-ness can tear these two buds apart.Thirteen Recap: Sex, Lies, and Videotape
Is Ivy Moxam headed for a psychotic break?Ghost in the Shell Producer Defends Scarlett Johansson Casting, Film's 'International Approach'
"Ghost in the Shell was a very international story, and it wasn’t just focused on Japanese."Gay Talese Distances Himself From The Voyeur's Motel, Says 'Its Credibility Is Down the Toilet'
"I should not have believed a word he said."New War Dogs Trailer: It’s Like The Hangover, But With Jonah Hill, Miles Teller, and War Profiteering
Directed by The Hangover’s Todd Phillips.Pacific Rim 2 Eyes Scott Eastwood for Big Role
The sequel has also landed a February 18, 2018 release date.Apple Is Reportedly In Talks To Buy Tidal
The battle over which streaming service will emerge victorious continues.The Original U.S.S. Enterprise Lives Long and Prospers at the Smithsonian National Air and Space Museum
Resistance is futile.Adnan Syed of Serial Is Getting a New Trial
"This was the biggest hurdle."Amy Poehler Has Some Solid Advice for All of You
At this year's Vulture Festival.
He'll play Barry Allen's co-worker.A Dissatisfied User Is Suing Netflix for Raising Its Subscription Fees
You lie!Virginia Woolf and Vita Sackville-West’s Love Story Is Getting the Movie Treatment
Chanya Button is set to direct the movie about the writers’ affair.Everything We Know So Far About The Grand Tour, the Top Gear Hosts’ New Amazon Prime Show
The format! The locations! The cars!Lindsay Lohan Is Writing a Book About ‘How to Overcome Obstacles’
Our very first show with Jen Chaney!The Best Songs of 2016 (So Far)
Including Anderson .Paak, Pinegrove, and scrappy up-and-comers Beyoncé and Kendrick Lamar.New Bad Moms Trailer: Mila Kunis, Kathryn Hahn, and Kristen Bell Aren’t Bad, They’re Just Misunderstood
Are they the three best friends anybody could have?Let the Trailer for Miss Sharon Jones! Make You Tear Up, Just a Little
It follows the singer's battle with cancer.Netflix Goes From Chill to Neurotic by Making 7 Albert Brooks Movies Available to Stream
Including Defending Your Life, Modern Romance, and Lost in America.