‘Broad City’s Ilana Glazer on the Importance of Viewer Quality Over Quantity

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“During the web series we were never viral. It was always just the quality of viewers. We just started to get a response from our community – the comedy community in New York – and that was enough to make us feel like it was something good and relatable and that we should keep making them.”

- Ilana Glazer in a new interview with Fast Company, in which she and Abbi Jacobson explain how Broad City evolved from a small web series to a fully fledged Comedy Central show.