Competition from the Olympics and the Beatles proved to be no problem for the zombies of AMC's The Walking Dead: Sunday's mid-season premiere still drew a massive 15.8 million viewers at 9 p.m., just a few hundred thousand shy of last fall's record-setting fourth season premiere. Among viewers under 50, Dead matched its past high of an 8.2 rating and actually managed to out-rate NBC's Sochi coverage in their common hour (the Games averaged around a 7.4 rating in the demo). Dead also drew nearly four times the under-50 audience of CBS's Grammy Salute to the Beatles (2.2 rating), while also generating more total viewers than the Fab Four special (14.1 million in the 9 p.m. hour). In terms of overall reach, however, NBC's Olympics still took home the gold, with the Games drawing around 26 million viewers of all ages in the 9 p.m. hour. The Peacock estimates that over 100 million Americans have already watched at least a few minutes of the Olympics.
Most Viewed Stories
Game of Thrones Has a Gay Problem
The Best TV Shows of 2016 (So Far)
The Real Housewives of New York City Recap: The Twilight Calzone
The Best Show on TV Is Crazy Ex-Girlfriend
Connie Britton and Hayden Panettiere Are Reportedly Among Those Following Nashville to CMT
Cersei Lannister’s Crown Was Designed to Show How Lonely She Is
Does Orange Is the New Black Fall Into the ‘Bury Your Gays’ Trope?
These Are the Batman v Superman Ultimate Edition’s Weird, Helpful, and/or Boring Additions
8 Lingering Game of Thrones Questions We Need Answered
Latest News from VultureWhat’s New on Amazon: July 2016
Hannibal! Kill Bill! Z for Zachariah!Lionsgate Is Buying Starz for $4.4 Billion
May the stocks be ever in your favor.Samuel L. Jackson Shares His Deepest Thoughts About Snakes and Where He Has Had It With Them Being on Late Night
It's Adam and Eve, and Samuel and Steve.What’s New on Netflix: July 2016
Check back in with Mean Girls and Back to the Future.Sell Julie Klausner Fake Hamilton Tickets and She Will Straight-Up Ruin You With Some Mildly Annoying Text Messages
Just a tip: Don't buy your Hamilton tickets on Craigslist.Game of Thrones’ Dean-Charles Chapman on Why Tommen Was Always Doomed and Face-planting on a Crash Mat
"I took a lot of face-plants."Steven Spielberg’s The BFG Creates a Sublime World, But Gets a Little Lost in It
Despite the inevitable E.T. comparisons, the two films have little in common.Viral Trailer: Paranormal Activity 3 and 4 Directors Are Here to Creep You Out Some More
Analeigh Tipton and Sofia Black-D’Elia star.Jordan Peele Did a Word-for-Word Recreation of the ‘Drunk James Brown’ Video
"One of the nice things about this program is we're flexible."Drink Up: Snoop Dogg Drops COOLAID Ahead of Schedule
COOLAID was set to drop July 1.
They're in talks to come back for a swan song.Matt Damon Pranked a Bunch of Unwitting Innocents by Sending Them on ‘Spy Missions’
Not a nice prank, sir!Greenleaf Recap: Black and Blue
More Lady Mae, please!Connie Britton and Hayden Panettiere Are Reportedly Among Those Following Nashville to CMT
Charles Esten, Sam Palladio, Jonathan Jackson, and Clare Bowen are also among those expected back.New Hell or High Water Trailer: Chris Pine Robs Banks, Apparently for the Sake of Texas
Brothers Pine and Foster are chased by Texas Ranger Jeff Bridges.Wayward Pines Recap: We Didn’t Start the Fire
After watching this episode, it's hard not to be on Team Abbie.The Real Housewives of New York City Recap: The Twilight Calzone
With each passing week, I love Dorinda more and more.Netflix Picks Up Lost in Space Reboot
Netflix is remaking the 1965 cult series.Tom Hanks Plays the Reluctant Hero in Sully Trailer
Clint Eastwood's latest.Captain America’s Sinister Twist Is Finally Explained, But That Hasn’t Quieted Critics
The fracas began a month ago.