HBO Is Being Good About Putting ‘Last Week Tonight with John Oliver’ Online, and Hopefully It’ll Stay That Way

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It’s only been six weeks since the premiere of John Oliver’s satirical HBO late night show Last Week Tonight, but so far, HBO has been acting out of character by regularly posting large chunks of the show on YouTube so that non-subscribers to check out the new series. HBO explained this uncharacteristic move to Hitfix’s Alan Sepinwall in a statement:

There is no cookie-cutter approach to promoting a new show; every program demands its own strategy. We are always looking for interesting ways for viewers to sample our programming and  with the topicality and timeliness of Last Week Tonight we feel putting select clips on YouTube is an effective and simple way to allow audiences to see John’s unique take on the news events of the week.