If you were wondering why Kim Kardashian is being so kind to an E-Lister like you in the Kim Kardashian: Hollywood game, it’s because the real-life Kim K. is earning bank and can afford some niceties. Kim and app creators Glu Mobile will pull in $200 million from the game’s advertising, according to the company’s CEO, and 85 percent of that comes from “microtransactions” — meaning that outfit you just had to buy your avatar for her next birthday party at Lif. It’s hard to hate on a game that’s (honestly!) a lot of fun. Just don’t spend your hard-earned dollars on virtual booty shorts.
Watch Glu Mobile CEO Niccolo De Mas discuss the game’s money-making strategies with Bloomberg: