It’s not uncommon for networks to drop producer names into marketing: For a few years back in the early aughts, every other CBS promo seemed to contain the words “From executive producer Jerry Bruckheimer!” But ABC is taking thing up a notch with the marketing for its new Thursday night lineup, putting superstar showrunner Shonda Rhimes front and center in a new web video touting the three-hour block of Rhimes-produced series (Scandal, Grey’s Anatomy, and newbie How to Get Away with Murder). The promo features three of Rhimes’s leading actors — Kerry Washington, Ellen Pompeo, and Viola Davis — peppering the producer with questions about what’s ahead on their respective shows (“I cannot tell you anything,” Rhimes responds, totally in character) while also collectively gushing about how awesome it will be to have all three shows together on one night. Finally, there’s an attempt by ABC to get a new hashtag started for the lineup: #TGIT, or “Thank God It’s Thursday.” Let’s hope Twitter comes up with something better. ABC’s new Shonda-centric lineup kicks off September 25. The new promo is below:
Most Viewed Stories
Kanye West Reportedly Sent Taylor Swift ‘Famous’ in Advance; She Did Not Give Her Approval, for Obvious Reasons
It Has Been a Very Long Time Since a Monologue Joke Bombed As Hard As the One Seth Meyers Tried Last Night
Martin Shkreli Calls Kanye West’s Work Inspirational, Offers to Buy The Life of Pablo for $10 Million
Making Sense of Kanye West’s Surreal The Life of Pablo Madison Square Garden Event
Game of Thrones Season 6 First-Look Photos Have Arrived
Grey’s Anatomy Recap: Do You Hear What I Hear?
The 100 Jokes That Shaped Modern Comedy
Kanye Says It Was Taylor’s Idea to Call Herself a Bitch He Made Famous
Scandal Recap: The Rise of Mellivia
There’s Nothing Model About the Bloated, Buffoonish Zoolander 2
Latest News from VultureRevisiting Zoolander’s Weird History With 9/11
The film was part of three separate 9/11 controversies.The Toughest Song We Wrote: Disclosure on the Year They Spent Getting ‘Echoes’ Just Right
"'Echoes' was just a bitch to finish."Looking for a Deadpool Deep Dive? Here Are 5 of His Classic Comic-Book Stories
Just in time for the new flick.7 Hidden Clues From the New Game of Thrones Images That Tell Us a Ton About Next Season
There's so much juicy stuff.St. Vincent Made a Sexy, Funky Rolling Stones Cover for Tilda Swinton’s New Movie, As If We Weren’t Already Swooning
Perfect match.Legends of Tomorrow Recap: Cold War
Congratulations, Ray! You win the Worst Hero Award … again.Bridget Carpenter on Adapting Stephen King’s 11.22.63 and Why James Franco Was Cast
It started with a tweet.Confirmation Trailer: Kerry Washington’s Anita Hill Is Here to Testify
The Anita Hill hearings come to HBO.A History of Martin Scorsese’s Love Affair With the Rolling Stones
"My films would be unthinkable without them."The Night Manager Trailer: Yep, Tom Hiddleston Does Make a Very Sexy Spy, Mmhmm, He Does
It’s like a dream.
I did not see that coming.Dr. Dre Is Starring in a Scripted Apple TV Show About Himself, So There’s Your Straight Outta Compton Sequel
More orgies await us.What Should We Make of Hail, Caesar!’s Opening? A Look at the Coen Brothers’ Box-Office History
What do we really expect out of these guys' movies?Emma Thompson Offers the Sensible Solution of Killing All the Old White Oscar Members to Make Things More Diverse
Bless.Everything You Need to Know About the 2016 Grammys
All the details to get you prepared for music's biggest night — now on a Monday!Fox Orders a Lethal Weapon Pilot With Damon Wayans Sr. in a Bet That You’re Not Too Old for This Series
Executive produced by McG.Ryan Reynolds Gives Green Lantern a 1 Out of 10 (1=Bad)
Deadpool makes up for it, though.Adele Doesn’t Want Her Son Photographed for the Coolest Cool-Mom Reasons
And more from her Vogue profile.Now You Can Watch Lady Gaga’s Super Bowl National Anthem in High-Res, and You Should Because Presidents’ Day Is Monday, and USA! USA! USA!
So gallantly streaming.Why Zoolander 2 Got Made Even Though the Original Made No Money
Cult sequel dreams do come true.