Alongside a photo of Taylor Swift standing on a New York City sidewalk holding a bunch of red balloons, Us Weekly included the caption, "Taylor Swift carried 12 red balloons for some reason while walking through NYC." For some reason? Well, we're sure she had a good one. Maybe it was one of these?
11. Some not-so-subtle shade to Katy Perry's failed Song of Summer entry, "Birthday." (Thank you, Dan D'Addario.)
10. Her next music video is an almost-shot-for-shot remake of The Red Balloon.
9. She's on her way to a birthday party, and she will not be overshadowed.
8. Because inflaters gonna flate-flate-flate-flate-flate.
5. Because she just saw this viral video and was super into it.
4. It's an homage to the red balloon emoji.