Urban Outfitters Now Sells the Most Vinyl Records

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Photo: Courtesy of Urban Outfitters

Vinyl records are getting cooler and cooler, says Nielsen, noting a steady rise in sales from 2007 until today. And that's mostly thanks to places like Urban Outfitters, whose chief administrative officer, Calvin Hollinger, bragged during a meeting with analysts yesterday: "Music is very, very important to the Urban customer … in fact, we are the world’s number one vinyl seller." It's not just a format anymore — it's a lifestyle.