Did Hugo Boss Plagiarize the xx?

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Young Turks, the record label behind the xx, has called out a Hugo Boss ad titled "Master the Light" on Twitter for featuring a song that sounds suspiciously close to the British trio’s 2009 song "Intro." "As a firm built around original design, isn't it odd that you'd pay for such a poorly disguised fake?" Young Turks tweeted to Hugo Boss on Friday, retweeting a number of others who shared similar thoughts: "it's not even trying for a disguise. Same key, bpm, proportions, melodies...wow," wrote user @bellinspace. Here’s the offending ad next to the original, so you can judge for yourself:

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