Watch Aubrey Plaza’s Game-Changing Newcastle Ad About Ads

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Parks and Rec's Aubrey Plaza is essentially the next Matthew McConaughey when it comes to surreal commercials — and definitely better, actually. Between deadpan quips and aggressive kisses, the actress explains Newcastle Brown Ale's Band of Brands campaign with shameless aplomb. Newcastle's idea is to attract a couple dozen brands with modest marketing budgets to make one super budget and create one fiscally responsible (probably 30-second-long) Super Bowl ad. "Football is a team sport," Plaza says in the ad to drill the notion home. "Now advertising is, too." The magic can happen here.