Jack White’s Cool New Interactive Video Is a 3-for-1 Deal

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We're knee-deep in the interactive-music-video craze — for which Bob Dylan already set the bar ridiculously high — and Jack White's just the latest to give it a go for his song "That Black Bat Licorice." But this isn't just one video — it's actually three! Here's how it works: You can either let it play as is to watch a bunch of blue, black, and white 2-D animation, or you can hit B on your keyboard to see a bunch of random people headbanging to the song in a parking lot, or you can hit 3 to see the real-life Jack White get his "Nietzsche, Freud, and Horace" weirdness on. But if you really want to get trippy, flip back and forth between all three.