Jack White’s Cool New Interactive Video Is a 3-for-1 Deal

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We’re knee-deep in the interactive-music-video craze — for which Bob Dylan already set the bar ridiculously high — and Jack White’s just the latest to give it a go for his song “That Black Bat Licorice.” But this isn’t just one video — it’s actually three! Here’s how it works: You can either let it play as is to watch a bunch of blue, black, and white 2-D animation, or you can hit B on your keyboard to see a bunch of random people headbanging to the song in a parking lot, or you can hit 3 to see the real-life Jack White get his “Nietzsche, Freud, and Horace” weirdness on. But if you really want to get trippy, flip back and forth between all three.

Jack White’s Interactive Video Is Fun and Trippy