While filming the upcoming Central Intelligence, Aaron Paul decided to have a little fun and convince the internet that one of its biggest dreams was coming true. But instead of just dropping a cryptic tweet or joking on a late-night show, he launched an elaborate, multi-platform scheme. It started this weekend, when Paul went on Instagram to announce he was working on a "top secret" project, the details of which he would reveal soon. Then, on Monday, he launched a livestream on Periscope, where he promised whatever it was would be "not so top secret anymore." Over the course of 12 rambling, laggy minutes, Paul told tales of a Jesse-centric Breaking Bad spinoff, written by Vince Gilligan and having something to do with Alaska — and then, almost immediately, announced that the whole thing was a joke he'd made up because he was bored.
Fans, predictably, were not happy:
@aaronpaul_8 you made me think my life has meaning for a second only to make me cry. I love you, but don't kick a girl while she's down :(— a m a n d a (@beepbeepamanda) June 16, 2015
@aaronpaul_8 it was a mean joke. I'm gonna have to call Mr White to teach you about jokes, enough for the meth.— Anıl Özer (@loloynayak) June 16, 2015
.@aaronpaul_8 *unfollows*— Jeremy Niederheiser (@JeremyKwae) June 16, 2015
@aaronpaul_8 tht was so shitty of u— sophertuna ☄ (@satelliteorstar) June 16, 2015
fuck u https://t.co/FhVlH7bkuw— Ali Vingiano (@alivingiano) June 16, 2015
To make it up to them, Paul announced that he was headed to see Mad Max and any Boston-area fans would be welcome to join. But it was too late — nobody will trust him ever again. (Unless, of course, he really does do the Jesse spinoff, in which case all will be forgiven.)